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In The Big SHFT, we train the camera lens on the trailblazers who are cutting a path to a more sustainable future. The 10-part doc series is presented in conjunction with Ford Motor Company, whose manufacturing innovations forever changed the way that things are made.
"Sustainability is the biggest issue facing business in the 21st century, and the problem will not be solved by one person or group," says Bill Ford, executive chairman of Ford Motor Company. "How we answer the challenge of the future of mobility will have a lasting impact on generations to come. By partnering with organizations like SHFT, we are able to inspire people to make smart decisions about the products they choose today."
As executive producers of the series, SHFT co-founders Peter Glatzer and Adrian Grenier curate a vast array of topics ranging from food and fashion to urbanization, technology and design.
"This is really about innovation," Adrian says. "Innovation is not dead in America, but it's not just about innovation in industry. It is about innovation of the heart and the spirit. You'll find a lot more social entrepreneurs cropping up in America these days. We're very excited about that. Those are the types of stories we want to highlight."