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SHFT: Saving The Planet, One Shift At A Time
Peter Glatzer and Adrian Grenier have a simple goal -- to help save the planet, one "shift" at a time. That's the founding principal of SHFT, their digital media platform that allows users to read, watch, shop and share all things sustainable. Now,...
Peter Glatzer and Adrian Grenier have a simple goal -- to help save the planet, one "shift" at a time. That's the founding principal of SHFT, their digital media platform that allows users to read, watch, shop and share all things sustainable. Now, before you chalk it up as just another "green" idea from a couple of holier-than-thou Hollywood types -- Glatzer is an independent film producer and... more
Actor Adrian Grenier and producer Peter Glatzer, creators of SHFT.com, a website that sells sustainably designed products and produces original environmentally conscious online content, have forged a partnership with the Ford Motor Company. more
Adrian Grenier (of Entourage) and film producer Peter Glatzer first started collaborating on environmental issues in 2008 when they created the show Alter Eco for Discovery's Planet Green channel. In 2009 they launched the multimedia platform SHFT, a site that curates media, shopping, and resources for an eco-conscious audience. The last time Huffington Post caught up with the eco-activists,... more
It was green on Greene this weekend in Soho at the pop-up gallery put on by Adrian Grenier and film producer Peter Glatzer’s eco-focused website SHFT, and pureDKNY—the latest, eco-friendly scent from Donna Karen. The exhibition was focused on sustainable or recycled materials, products for sale as well as over 50 pieces of art on display. The connection between the items being sold and the... more
SHFT.COM, an eco-conscious Web site with a high-profile pedigree (the actor Adrian Grenier and the film producer Peter Glatzer are the founders), is presenting a pop-up gallery in New York in a tie-in with pureDKNY, a scent that is packaged in recyclable glass and features the eco-activist model Angela Lindvall in its ads. more
During the SHFT/ pureDKNY pop up shop in New York, Adrian got on the Today Show to talk about a few of the SHFT products we had curated into the pop up. more
CNN Money interviews Peter and Adrian on how SHFT is reframing the conversation about sustainability. They discuss the opportunity presented by taking the cool factor of Entourage and bringing that into the sustainable world through SHFT. CNN interiviwed he two founders right before they received their Webby awards for "Best Green Website". more
Adrian Grenier is best known for playing irresponsible Hollywood star Vincent Chase on Entourage, but his home and garden prove the guy has serious green credentials. A longtime believer in sustainable living, the 34-year-old Grenier has been quietly renovating the Victorian house in Brooklyn's Clinton Hill neighborhood he bought in 2005 to suit his sensibilities. more
"To me, this lifestyle is a work in progress, it requires constant participation and really that's the key," the Entourage actor recently told E! News. "I think being passive or ignorant is sort of what's gotten us into this mess in the first place." more
When "Entourage" star Adrian Grenier was introduced to indie film producer Peter Glatzer a number of years back, their mutual commitment to eco-friendliness and sustainability compelled them to work together. They put together the show “Alter Eco” for Discovery’s Planet Green channel in 2008, a reality show about folks moving the needle on sustainability. The pair saw a hunger... more
Actor Adrian Grenier and producer Peter Glatzer started SHFT.com, which sells sustainably minded products and produces original video content, two years ago. To celebrate the holidays, the two give THR their top 10 picks for gift-giving this season. "There is a booming sustainable marketplace -- we're seeing more great stuff being made that is beautifully designed, smart and functional," says... more
Adrian Grenier of “Entourage” fame headlined the opening Thursday of a pop-up gallery displaying eco-friendly art and other wares at 112 Greene Street in Manhattan. The event, which kicked off the exhibition that runs through Saturday, was put on by DKNY and spotlighted its new environmentally friendly fragrance Pure — and was meant to raise awareness for Shft.com, an organization begun... more
In New York City, model Angela Lindvall and Adrian Grenier teamed up to host the opening of the pureDKNY and Shft.com pop-up art gallery. The space will showcase eco-friendly products and artwork by artists from around the globe. more
With products ranging from photographs to longboards to a keyboard made of bamboo, the SHFT pop-up store shines a light on ecologically-minded design. At last night's opening, partygoers checked out vases made from recycled glass and stools made from rattan poles. Founders Adrian Grenier and Peter Glatzer were joined in the festivities by Angela Lindvall, former co-host of their Alter-Eco... more
During a reception at Project Greenhouse at the Sundance Film Festival, we had the pleasure of discussing the future television series The Green Life, with Entourage star Adrian Grenier and his new producing partner Peter Glatzer. After meeting through mutual friends and sharing a passion for spreading awareness on living a “greener” lifestyle, the two have embarked on a new television series... more
