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SHFT and Ford ready for launch of collaborative food app
Ford Motor Company and SHFT.com were at SXSW in Austin, Texas to unveil the new “Food Tripping” app which is designed to let consumers find the best of local, healthy food options while on the road. The app will be downloadable for free...
"To me, this lifestyle is a work in progress, it requires constant participation and really that's the key," the Entourage actor recently told E! News. "I think being passive or ignorant is sort of what's gotten us into this mess in the first place." more
When "Entourage" star Adrian Grenier was introduced to indie film producer Peter Glatzer a number of years back, their mutual commitment to eco-friendliness and sustainability compelled them to work together. They put together the show “Alter Eco” for Discovery’s Planet Green channel in 2008, a reality show about folks moving the needle on sustainability. The pair saw a hunger... more
Actor Adrian Grenier and producer Peter Glatzer started SHFT.com, which sells sustainably minded products and produces original video content, two years ago. To celebrate the holidays, the two give THR their top 10 picks for gift-giving this season. "There is a booming sustainable marketplace -- we're seeing more great stuff being made that is beautifully designed, smart and functional," says... more
Adrian Grenier of “Entourage” fame headlined the opening Thursday of a pop-up gallery displaying eco-friendly art and other wares at 112 Greene Street in Manhattan. The event, which kicked off the exhibition that runs through Saturday, was put on by DKNY and spotlighted its new environmentally friendly fragrance Pure — and was meant to raise awareness for Shft.com, an organization begun... more
In New York City, model Angela Lindvall and Adrian Grenier teamed up to host the opening of the pureDKNY and Shft.com pop-up art gallery. The space will showcase eco-friendly products and artwork by artists from around the globe. more
With products ranging from photographs to longboards to a keyboard made of bamboo, the SHFT pop-up store shines a light on ecologically-minded design. At last night's opening, partygoers checked out vases made from recycled glass and stools made from rattan poles. Founders Adrian Grenier and Peter Glatzer were joined in the festivities by Angela Lindvall, former co-host of their Alter-Eco... more
During a reception at Project Greenhouse at the Sundance Film Festival, we had the pleasure of discussing the future television series The Green Life, with Entourage star Adrian Grenier and his new producing partner Peter Glatzer. After meeting through mutual friends and sharing a passion for spreading awareness on living a “greener” lifestyle, the two have embarked on a new television series... more
Adrian Grenier, actor, and Peter Glatzer, producer, helped host the Wired party launching its Manhattan pop-up store, standing by a display of cool green products they'd selected. The co-creators of Alter Eco, the green living show on Discovery's Planet Green, looked delighted to be discussing an hybrid electric bicycle and an LED table lamp made with what looked like foam peanuts but... more
SHFT.com(www.shft.com) will help curate art, music and sustainable design products to be incorporated into the event. Co-founder Peter Glatzer will speak to the various ways in which the idea of sustainability has impacted our culture in the areas of art, music, new media, product design, architecture and food, as well as produce the gadget lab withWIREDmagazine. SHFT.com is a new media platform,... more
Moments before the debut party of their new pop-up gallery and shop (mid-day hours through May 26th), Adrian and film producer Peter Glatzer walked me around the gorgeous downtown LA loft and gave me an inside look at what they're all about, and the ways they are supporting sustainable and conscious living through art, music, photography, film, and all around cool shit. Peter and Adrian had... more
