Name Name

title
descript
Username:
Password: *
Remember me
* Forgot your password? Click Here
  • slideshow_large
  • Mark Bittman looks at the emerging trend of healthful fast food

    No longer oxymoronic, healthy fast food is starting to become a reality. We're not quite talking the scale of McDonalds yet, but with Chipotle, Veggie Grill, and others starting to proliferate, and with a general public desire to eat healthier, it's not just the coasts that are going in this direction.

    In this week's issue of NYT Magazine, food writer Mark Bittman explores the emerging trend of what he calls "Good Fast Food," and the picture he paints is very encouraging:

    Veggie Grill, Lyfe Kitchen, Tender Greens and others have solved the challenge of bringing formerly upscale, plant-based foods to more of a mass audience. But the industry seems to be focused on a niche group that you might call the health-aware sector of the population. Whole Foods has proved that you can build a publicly traded business, with $16 billion in market capitalization, by appealing to this niche.

    We love this. And we love Mark Bittman. Read the article here.

    (via NYT Magazine)

    Photo: A tofu taco from Lyfe Kitchen, Buffalo “wings” with ranch dressing from Veggie Grill and Veggie Grill's “cheeseburger” on kale. (Craig Cutler / The New York Times)

    SHARE

    READ

    LATEST
    Page
    1

    The Skysphere

    A Futuristic Treehouse Controlled Via Smart Phone more

    Better To Go Raw: 8 Vegetables It's Better To Eat Raw

    You'll get the most out of these cancer-fighting cruciferous veggies if you don't cook them more

    Pluto Is Ready For Its Close-Up

    An Update From Our Friends At Mashable more

    Agave, The Plant That Gets You Drunk Off Tequila...

    Could Also Help Drought-Proof Our Food System more

    NYC Rooftop Photos

    From Navid Baraty more

    Greetings From Mars

    Photographer, Julien Mauve more

    Let's Take A Page From The Netherlands

    The Citizens Sued The Govt To Cut Emissions And They Won more

    Move Over Banksy

    Introducing Butcher Billy more

    Sunflower House

    Architecture Porn From The Mediterranean Sea in Girona, Spain more
    Page
    1