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When we were asked to come up to the sustainably produced Wanderlust -- the unique combination music/yoga festival -- who were we to say no? It's in the Sierra mountains in a gorgeous setting with a four day roster that included Moby and The Brazilian Girls. We spoke about the SHFT mission and environmental messaging through new media at what they call their Speakeasy. Everything about......read more
Some nice shine for SHFT in the Huffington Post this week. Comedy writer Nick Kreiss interviewed Adrian Grenier and Peter Glatzer, SHFT's co-founders, discussing our origins, the SHFT Pop-Up Store and Gallery, and much more. NK - Hi guys. Let's start with the basics. What is SHFT? AG - SHFT.com is a website that started basically as a platform for Peter and I to share our appreciation......read more
Los Angeles style blog Dedicated Follower of Fashion asked us for an interview and we were happy to oblige. Check it out as SHFT co-founder Peter Glatzer discusses what we're all about. Read the interview here....read more
SHFT honchos Adrian Grenier and Peter Glatzer spoke to Huff Post about Prop 23. "It's about our future, period," said Peter. "Are oil companies defending their hold on our addiction? Of course they are. They'll do whatever they can to prevent clean tech from growing. That's what Prop 23 is all about." California, stand up! Vote NO on Prop 23. For whatever......read more
A couple weeks ago, SHFT descended on New York for another pop-up event with our good friends at Wired. This was our fifth collaboration with the venerable tech magazine, a partnership that began in 2008 when Adrian and Peter curated an eco section of products for a Wired shop. For this one, we were asked to feature our Lighten Up series, so we had The Honey Brothers perform to a packed house. ......read more
On Monday, SHFT Co-Founders Peter and Adrian attended the Webby Awards ceremony in NYC, accepting both SHFT's Webby award and the People's Voice award for Best Green Website. They kept their speech short and to the point. After the show, the partners sat down with CNN Money to answer a few questions. Watch the video to learn about the impetus behind the brand, some exciting projects in......read more
We have ourselves a new partner! Earlier this week, SHFT co-founders Adrian and Peter inked a deal with Ford, the venerated carmaker which is helping lead the revolution toward automotive sustainability. As part of the collaboration, Ford will sponsor a new SHFT web series that will profile innovators and game-changers in the green movement. It's a perfect fit for SHFT, as Peter......read more
On Thursday, December 8th at 6:30PM, SHFT co-founder Adrian Grenier joins Deepak Chopra at Deepak HomeBase. The multi-media platform and curated conversation is located in New York’s abc carpet & home, a visionary, iconic retailer committed to using conscious commerce and beauty as a tool to affect positive change. Deepak HomeBase is dedicated to promoting a peaceful, just,......read more
SHFT Mobile Kitchen Classroom is a new nonprofit organization that provides high school students in New York City with the opportunity to learn basic cooking skills and prepare healthy, affordable, and delicious meals. Under the effort, SHFT will operate a fully-equipped, mobile teaching kitchen that will travel to schools, health fairs, and other sites in order to teach about food,......read more
The 2013 edition of SXSW Interactive promises to be bigger and better than ever, and we're more than a little psyched to be in on the action. With our two partners, Ford Motor Company and The Weather Company (formerly The Weather Channel), we're hosting SHFT in Austin, a tech and innovation event featuring the Green Gadget Lab, a Year on the Road travel photo exhibition, an expert panel on......read more
