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After producing their first season of ALTER ECO for Discovery's Planet Green, SHFT co-founders Peter and Adrian curated an eco section of WIRED magazine's holiday store, a tradition that's continued through today. Alongside Lauren Gropper, green deswign guru and SHFT partner, they've merchandised green sections in three WIRED pop up stores to date. ...read more
In this episode of ALTER ECO, Adrian Grenier gets a better understanding of Entourage's environmental footprint and implements a few changes to the set....read more
Self-described as “the only hard-rockin’ pop band with ukulele," the Honey Brothers clearly don't take themselves too seriously. But, as we discovered on our first episode of Lighten Up, the playful New York City indie rock outfit is serious about at least one thing — the environment. In this behind-the-scenes look at the band, we catch them goofing off in their Brooklyn practice......read more
Entourage star and SHFT co-founder Adrian Grenier is working with Oceana to raise awareness about the endangered bluefin tuna. In this newly released, call-to-action TV spot, nicely directed by Klaus Obermeyer from Aero Film, he goes for a swim alongside the massive, fast-swimming fish. For more, be sure to check out some behind the scenes footage of the PSA shot by GQ and Nautica. ...read more
When the Honey Brothers took their new wave folk sound to the road, they made a commitment to minimize their tour's impact on the planet. Traveling in a biodiesel Sprinter van, the bandmates hit up local farmers' markets for grub and LEED-certified hotels for shelter. In this episode of Lighten Up, made possible by the good people at Stonyfield Farm, the Brooklyn five-piece inform us that touring......read more
Like sustainable design? Like bargains? Of course you do. This week's Eco Hero on Gilt is none other than our very own Adrian Grenier. SHFT curated a selection of our favorite sustainable clothing, furniture, and products for this first-time collaboration in a 48 hour SHFT X Gilt Flash Sale, with healthy discounts on all the products. The eco style sale runs from Wednesday, June 1 at noon EST......read more
For SHFT's maiden voyage to SXSW, we packed in a lot of great stuff into one SHFT-y day in Austin. The Weather Channel, a new SHFT partner, produced a panel, "Climate Change and the Individual," with us and we announced our first app, Food Tripping, which we built with Ford. We had our cameras in tow to capture an amazing farm-to-plate meal by chef Sonya Cote on Springdale Farm, with......read more
From the better-late-than-never files, here's some footage from the SHFT popup store/gallery that we presented with pureDKNY in New York late last year. Watch as SHFT honchos Adrian Grenier and Peter Glatzer, along with eco-minded mega-babe Angela Lindvall, give the low-down on the project where art meets commerce in a sustainable frame. Lots more SHFT events like this to come, stay tuned....read more
