Name Name
titledescript
With "Redwood," San Francisco director/photographer Steven Poe offers up an amazing slice of nature porn in the form of a dreamlike adventure through California's coastal forests. Set to a score by Yuki Murata, the video is a gorgeous, meditative redwood forest experience. The project began as a personal challenge to practice shooting high-contrast scenes, Poe said, but grew......read more
If you've ever been to the old-growth Redwood forests of Northern California, you know there's some seriously awe-inspiring, ancient vibes among those trees. "Growing is Forever" is a short from Jesse Rosten that he calls his "best attempt to capture the reverence I feel when in the presence of these giants." Not a bad attempt! If the narration is a bit too earnest......read more
"Forever Tonight," World Tour's meditative first single on Emotion, is described as "music that could only have been made among the remote hills of northern Sweden." We're not sure what exactly that means but we somehow agree. Hailing from Funäsdalen, a mountain town near the Norwegian border, the promising young trio keep things local for the song's newly released video,......read more
The young, talented filmmaker Matthew Lessner has a taste for the unusual, which shines through in all of his work. His weird and wonderful piece for "Forgive Me," off Family, the latest release from Le Loup, finds robed mystics cavorting in the sand dunes of Oregon with bunnies and lizards. It's not normal, and very awesome....read more
Today, Alice Waters is the queen bee of sustainable food movement. But it was flavor, not sustainability, that led the owner of Chez Panisse to local, organic food. Since founding the Berkeley eatery 40 years ago, Alice has helped inspire nothing short of a culinary revolution. These days, you won't find her in the restaurant's kitchen because she is too busy heading up the Chez Panisse......read more
If there was a hall of fame for sustainable business, Dr. Mike Biddle would be one its first inductees. Twenty years ago, the trailblazing plastics engineer launched MBA Polymers in his garage. He was determined to prove that complex polymers from consumer plastics could be recycled into useful raw materials. Mike developed a patented series of techniques for separating and refining plastic waste......read more
For SHFT's maiden voyage to SXSW, we packed in a lot of great stuff into one SHFT-y day in Austin. The Weather Channel, a new SHFT partner, produced a panel, "Climate Change and the Individual," with us and we announced our first app, Food Tripping, which we built with Ford. We had our cameras in tow to capture an amazing farm-to-plate meal by chef Sonya Cote on Springdale Farm, with......read more
If necessity is the mother of invention, then the state of the environment should be driving innovation around the world. And indeed it is. In our new series "The Big SHFT: 10 Innovators Changing Our World," we team up with Ford Motor Company to profile leading innovators who are shaping new sustainable businesses and influencing positive change around the world. Executive produced by SHFT......read more
Tom Szaky is the quintessential eco-entrepreneur. While a freshman at Princeton, Szaky founded a company that recycles garbage into plant fertilizer, then packages it in discarded soda bottles. Fast forward five years, and TerraCycle Plant Food is available in every Home Depot, Target, Wal-Mart, and more than 3000 other locations. Today, TerraCycle is finding new uses for trash, creating products......read more
In 2000, Bill Ford spearheaded a sustainability report for the company his great-grandfather founded nearly a century earlier. "Sustainability issues are neither incidental nor avoidable," he wrote in the report, "they are at the heart of our business." At the time, the green ideas were not well-received. Today, in the wake of rising fuel prices and global economic crisis, they are at the center......read more
