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You may or may not remember Ellen MacArthur as the solo yachtswoman who in 2005 broke the world speed record for circumnavigation of the globe. Today, she stays busy as the figurehead behind the Ellen MacArthur Foundation, an independent UK-based charity promoting the vision of a "circular economy." Don't know what that is? Don't worry, neither did we until we watched this fun, well-made......read more
London's Eco Age is a store, showroom and consultancy that acts as a hub for all things green. Founder Nicola Giuggioli doesn't think "sustainable design" should infer any particular aesthetic. Neither do we. Here, Giuggioli discusses the concept....read more
Wind power may be clean, green, and renewable, but it doesn't come without it's problems. Turbines are noisy as hell and they pose serious risks to flying wildlife and sensitive shoreline habitats. So Cornell University engineers have responded with a brainy new way of drawing electricity from moving air. The prototype technology, called Vibro-Wind, involves oscillating wind pads that......read more
For those that aren't aware, prior to founding SHFT, we produced a TV show called ALTER ECO that aired on Discovery's Planet Green. In this episode we tried to show one of the typically more wasteful industries things it can do to clean up its act. With some help from Angela Lindvall, we did a sustainable fashion shoot for VOGUE. Some of the fashionistas involved were skeptical, but......read more
Like sustainable design? Like bargains? Of course you do. This week's Eco Hero on Gilt is none other than our very own Adrian Grenier. SHFT curated a selection of our favorite sustainable clothing, furniture, and products for this first-time collaboration in a 48 hour SHFT X Gilt Flash Sale, with healthy discounts on all the products. The eco style sale runs from Wednesday, June 1 at noon EST......read more
Imagine you're walking down a busy city street wearing a fashionable, comfortable dress, with cars and buses belching exhaust all around you. All appears normal, except your dress itself contains particles that can break down the vehicle pollution swirling in the air. You are literally a walking air filter. That's the vision behind Catalytic Clothing, a conceptual fashion project between......read more
We always look forward to getting our minds expanded by new work from Shabazz Palaces (aka Black Constellation). This gorgeous short film from the Seattle-based hip-hop collective does the trick and then some. The piece, which carries the unwieldy title of Ode to Octavia part 12: (Sparkles)... Recollections of the Wraith, was shot on location in Methow Valley, Cascade foothills and in......read more
David Hertz is widely recognized as one of green design's leading innovators. At the Studio of Environmental Architecture, the LA-based design firm he founded, Hertz focuses primarily on custom residential projects with particular experience in climate responsive, environmentally sustainable homes. He is perhaps best known for the seminal Wing House, an imaginative Malibu residence constructed......read more
Rick Rubin is near the top of the list of the famous people who like to chill with. The legendary record producer, who famously launched Def Jam with Russell Simmons from his NYU dorm room, is not only one of most important architects in the history of popular music, but also a sage-figure on the path to spiritual enlightenment. In this short film, created by Alison Chernick for Nowness, Rubin......read more
It is a rare scenario when new year's resolutions last for a whole year. Hell, we're barely a week into 2013 and mine are already in the toilet. That's what makes this Jonathan Britnell-directed video, spotted on Booooooom, so impressive. In 2012, looking to add a dose of creativity to his daily routine, Britnell resolved to shoot one second of footage every single day of the year. Shot by a......read more
