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Entourage star and SHFT co-founder Adrian Grenier is working with Oceana to raise awareness about the endangered bluefin tuna. In this newly released, call-to-action TV spot, nicely directed by Klaus Obermeyer from Aero Film, he goes for a swim alongside the massive, fast-swimming fish. For more, be sure to check out some behind the scenes footage of the PSA shot by GQ and Nautica. ...read more
There's probably nothing more rewarding than cooking food that you caught or grew yourself. It's a primal thing. Food just tastes better that way. In yesterday's New York Times Magazine, Pete Wells recounts his failed attempts to help his son Dexter catch a fish for the fam to eat. The fishing efforts may have come up short, but the recipe doesn't.Fish With Grilled Salsa......read more
The fish-eating denizens of Edinburgh Zoo are joining the sustainable food movement. Miranda and Sofus, the zoo's two sea lions, have been switched onto a diet of Marine Stewardship Council-approved Scottish herring. The Patagonian sea lions are said to be loving the new sustainable feed. Next up are the zoo's 200 penguins, who will be soon guzzling MSC-certified South African hake......read more
Photographer Christopher Baker traveled to Cordova, Alaska to provide this glimpse of the salmon fishery that drives the local economy. The Copper River ecosystem, "one of the last pure watersheds in North America," is threatened by overfishing, so the state of Alaska and various agencies are working to ensure a sustainable fishery for future generations....read more
Across the world, oceanic ecosystems are in peril. Overfishing, pollution, and climate change are have pushed oceans worldwide to the precipice of disaster. One Ocean One World, an effort launched last October by Greg MacGillivray of MacGillivray Freeman Films, is urging people to act to save our troubled seas. "The ocean is our planet's life support system, yet in my travels and at......read more
Created on behalf of Portland, Oregon's Bamboo Sushi, "The Story of Sushi" delves deep into the worrisome state of the sushi industry. In four short minutes, the clip provides a thorough primer on issues of sustainability and overfishing. It's pretty depressing, to be honest, but that's the reality of our obsession with raw fish. What's really impressive about it is the handcrafted......read more
In terms of connecting with the rhythms of nature, there may be no greater pastime than fly-fishing. Add camping to the equation, and you have the perfect environmental experience. "Trout Is All" from Rolf Nylinder of Frontside Fly captures both activities in beautiful fashion. Shot on a summer sojourn to the upper Vindel River in the backcountry of northern Sweden, the clip features a couple of......read more
As of April 22 (aka Earth Day 2012), Whole Foods shoppers will no longer be able to purchase fish pulled from depleted waters or collected through unsustainable means. The Austin, TX-based retailer will no longer stock fish and other seafood rated red, as in "avoid," by a color code established in partnership with the Blue Ocean Institute and the Monterey Bay Aquarium. That includes......read more
Thanks to Mark Twain, the image of a timber river raft drifting lazily downriver is forever embedded in the American consciousness. Over the years, it's become the ultimate symbol of escapist freedom. Now, you too can enjoy that very activity on your next holiday. The only catch? You have to travel to Sweden to make it happen. During the summer months, a Swedish eco tourism outfit called......read more
Overfishing isn't the only reason to be concerned about the commercial seafood industry. According to a 2009 United Nations FAO report, abandoned and lost fishing gear accounts for about 10 percent of the trash that collects in the world’s oceans. Discarded nets cause the particular problem of "ghost fishing," whereby they trap fish and other sea animals like turtles, birds, dolphins and......read more
