Name Name
titledescript
If you've been hanging out on SHFT lately, you probably know that Prop 23 is a dirty bill that Texas oil companies and out of state special interests are funding to reverse California's environmental laws. These dirty enegy companies make the claim that due to the 12.5% unemployment rate in the state, that we should suspend AB 32 until unemployment drops to 5.5% for four quarters in a......read more
If you haven't guessed by now, SHFT stands firmly behind killing Prop 23. Even though it's a California measure, the implications of this bill are felt all over the country. It will gut AB 32, the first comprehensive environmental state law that other states are poised to follow and that the federal environmental policy would be based on. So we've produced a series of PSAs and this......read more
Our final PSA in the No on Prop. 23 campaign, Doesn't Matter How You Get There, is a poppy light hearted reminder in the old get-out-the-vote spirit. Jonathan Glatzer — who also directed our Men In Yellow spot for this campaign — played with environmentally conscious modes of transportation for Californian's on their way to the polls. The concept came from Jared Ficker, the man......read more
Described by Variety as "the only dance band that matters," Brazilian Girls (actually three guys and a girl, none of whom is Brazilian) have an eclectic, multilingual sound that fuses electro, samba, salsa, reggae and jazz. With such a global approach to music, it comes as no surprise that the New York City quartet is keenly aware of the impact their shows have on the planet.......read more
This ad may a little over-the-top for our taste, but since it ran during the most heavily watched TV event of the year, it's a strong indication that green thinking is going mainstream. How can we be mad at that? ...read more
Lonstanding experimental duo Matmos released a new EP, The Ganzfield, on Thrill Jockey this week, and the concept seems, well, complicated. The video for lead track "Very Large Green Triangles," on the other hand, is not. The clip was produced by L.inc animation lab and directed by Ed Apodaca and Audrey Karleskind, who took a literal interpretation of the......read more
Corbett, our newest Young Farmers subject, comes by his interest in gardening honestly. Raised until the age of six on a farm near Lake Tahoe, the teen green thumb was exposed to the practice of growing food at an early age. Now living in Los Angeles, he tends to a community farm plot right off the freeway that produces everything from corn and peppers to zucchini and tomato. Check out......read more
Our man Jeff is an expert gardener who attributes his interest in growing his own food to his family, for whom eating healthy, organic and local has always been par for the course. In this episode, we roll with Jeff to his garden plot, where he treasure hunts for potatoes and weird Siamese twin cucumbers. Then we get a glimpse of his first-rate grilling skills, as he cooks up fresh veg from......read more
You know something is embedded in your brain once you start dreaming about it. For Willa, another of our Young Farmers, that would include her garden, the subject of a recent dream (nightmare?) involving some missing lettuce. Now in high school, the enthusiastic planter has been at the gardening game for many years, thanks to her mom and grandma, who got her into plants early on. Here, we......read more
The video for "40 Day Dream" is the third instalment in SALVO!, the 12-part video opera that Edward Sharpe and the Magnetic Zeros are creating to go along with their hit album Up From Below. And it's a beauty. Director Matt Amato follows frontman Alex Ebert -- in the role of his messianic alter ego, Edward Sharpe -- and his band of merry hippies as they dance and tromp through the desert in......read more
