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Lighten Up, our first original web series, chronicles bands taking part in the cultural shift toward sustainability. The series kicks off with The Honey Brothers (featuring SHFT's own Adrian Grenier on drums), followed by Brandi Carlile, Edward Sharpe and the Magnetic Zeroes and Dave Matthews Band. Lighten Up is produced in partnership with Stonyfield Farm....read more
Brooke Baxter and Rolyn Hu are Brooklyn's cultural impresarios. The duo own and operate both Glasslands Gallery and the Manhattan Inn, two of the borough's meccas for music, art and food. They're also way into sustainability. Both spaces are built from salvaged materials and include loads of interesting nuances, such as repurposed doorknobs as tap handles, and school desks as......read more
In New York City, hidden among the cement and concrete, there lie pockets of plantlife, carefully nurtured by denizens of the city. In the SHFT series Gardens NYC, we give some shine to these gardens and the people who grow them. In this episode, we pay a visit to landscape designer Jamie Hardy's backyard oasis in Williamsburg, where peas, peonies, and tomatoes thrive in the Brooklyn air. ...read more
SHFT helped launch Green Music Group (GMG) in Hollywood on the night before the Grammys. Guster, Dave Matthews Band, Maroon 5, and The Roots jammed together and kicked off the new initiative, which was born out of Reverb. Since 2004, Reverb has greened over 80 major music tours while conducting grassroots outreach to over 10 million music fans. They founded GMG to create an environmental......read more
Gary Hirshberg, CE-Yo of Stonyfield Farm and a former climatoligist, has long been an inspiration for us at SHFT. In addition to being a leader in the sustainable business community – showing other companies how sustainable practices not only help the environment, but also help the bottom line of the company – Gary shares the idea of spreading the eco message through cultural means......read more
Dave Matthews Band has been touring for many years and, due in large part to the efforts of bassist Stefan Lessard, they've been approaching it with one eye on the road and one eye on the planet. On several fronts, sustainable systems have been put in place: organic food, water stations, sustainably made merchandising, all while engaging fans in the process. The eco-village gives out free......read more
Brandi Carlile, a phenomenal talent with a sense of responsibility about the way she tours, gave a private concert in Los Angeles to a small intimate group during her "Give Up The Ghost" tour. In this episode of LIGHTEN UP, we watch some great performance and gain some insight from an evolved artist who approaches her touring with an eye toward sustainability. ...read more
SHFT animator extraordinaire Liz Klein creates a moving message about the environment and climate change, using the tried and true technique of stop motion animation. Just in time for the holidays. Watch this before they run Rudolph....read more
Directed by Nick Stringer, TURTLE: THE INCREDIBLE JOURNEY is the story of a Loggerhead Turtle who follows the path of her ancestors on one of the most extraordinary journeys in the natural world. Born on a beach in Florida, she rides the Gulf Stream all the way to the frozen north, before swimming around the entire North Atlantic to Africa and back to the beach where she was born. But the odds......read more
London's Eco Age is a store, showroom and consultancy that acts as a hub for all things green. Founder Nicola Giuggioli doesn't think "sustainable design" should infer any particular aesthetic. Neither do we. Here, Giuggioli discusses the concept....read more
