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SHFT helped launch Green Music Group (GMG) in Hollywood on the night before the Grammys. Guster, Dave Matthews Band, Maroon 5, and The Roots jammed together and kicked off the new initiative, which was born out of Reverb. Since 2004, Reverb has greened over 80 major music tours while conducting grassroots outreach to over 10 million music fans. They founded GMG to create an environmental......read more
What if we could see sound? What would it look like? If this mesmerizing CGI video from motion design maestro Rimantas Lukavicius is any indication, then it looks like an outer space acid trip. A fascinating and hallucinatory short film from the talented Lithuanian animator. ...read more
Gary Hirshberg, CE-Yo of Stonyfield Farm and a former climatoligist, has long been an inspiration for us at SHFT. In addition to being a leader in the sustainable business community – showing other companies how sustainable practices not only help the environment, but also help the bottom line of the company – Gary shares the idea of spreading the eco message through cultural means......read more
Is "chillwave" actually a thing? We hope not. But on the other hand, we're not mad at the hazy, daydreamy vibes that the awfully-named genre is marked by. If there is such a thing, then "Blind" by San Francisco's Blackbird Blackbird (formerly known as Bye Bye Blackbird), is in it. This lovely visual treatment, from Albuquerque filmmaker Alan Jensen, (who has also......read more
A collaboration between director/animator Chopsy and Bristol beat maestro Architeq (Tirk Recordings), "Into the Cosmos" tells the story of old LPs that are mysteriously summoned to a warehouse from their forgotten homes in attics, shelves and garbage bins. The combo of stop-frame, pixelation, live action, and time lapse animation is smoothly outfitted with music and sound effects by......read more
Brooke Baxter and Rolyn Hu are Brooklyn's cultural impresarios. The duo own and operate both Glasslands Gallery and the Manhattan Inn, two of the borough's meccas for music, art and food. They're also way into sustainability. Both spaces are built from salvaged materials and include loads of interesting nuances, such as repurposed doorknobs as tap handles, and school desks as......read more
Jamie Harley's found footage videos for up-and-coming bands are usually hazy, nostalgic affairs, and this one for “Gone to Sea," the first song off A Classic Education's Hey There Stranger EP, stays the course. The video combines the Italian band's heartmelting chamber pop with vintage visuals of kids frolicking in the South Pacific. The idyllic imagery, taken......read more
The video for "40 Day Dream" is the third instalment in SALVO!, the 12-part video opera that Edward Sharpe and the Magnetic Zeros are creating to go along with their hit album Up From Below. And it's a beauty. Director Matt Amato follows frontman Alex Ebert -- in the role of his messianic alter ego, Edward Sharpe -- and his band of merry hippies as they dance and tromp through the desert in......read more
British beat wiz Gold Panda checks in with a new video for "Marriage" featuring not much more than some friendly looking folks holding lanterns. Doesn't sound that interesting, but for such a simple, narrative-free video, it's actually really good times. Directed by Israeli video artist, Ronni Shendar. Stream GP's just-released Marriage EP on Soundcloud....read more
LA art-pop duo High Places just dropped this new video for their propulsive "Altos Lugares" ("High Places" in Spanish, clever!) off their forthcoming LP. The self-directed bit features bandmembers Rob Barber and Mary Pearson traipsing in ghostlike form around Spahn Ranch, where Charles Manson and Family once lived. High places indeed. Original Colors is out October 11th......read more
