Name Name
titledescript
The past year was an explosive one for Edward Sharpe & The Magnetic Zeros, the Los Angeles ten-piece outfit whose 2009 debut album 'Up From Below' was a runaway hit. The band has been touring pretty much constantly since the record hit the streets, and they're getting a taste of success. At the same time, they're seeing first hand the kind of waste that accompanies a road......read more
Dave Matthews Band has been touring for many years and, due in large part to the efforts of bassist Stefan Lessard, they've been approaching it with one eye on the road and one eye on the planet. On several fronts, sustainable systems have been put in place: organic food, water stations, sustainably made merchandising, all while engaging fans in the process. The eco-village gives out free......read more
What began 26 years ago as an organic farming school funded by yogurt sales is now a $320 million company supporting 1,400 organic farms across the USA. Stonyfield Farm co-founder Gary Hirshberg explains himself....read more
Gary Hirshberg, CE-Yo of Stonyfield Farm and a former climatoligist, has long been an inspiration for us at SHFT. In addition to being a leader in the sustainable business community – showing other companies how sustainable practices not only help the environment, but also help the bottom line of the company – Gary shares the idea of spreading the eco message through cultural means......read more
Described by Variety as "the only dance band that matters," Brazilian Girls (actually three guys and a girl, none of whom is Brazilian) have an eclectic, multilingual sound that fuses electro, samba, salsa, reggae and jazz. With such a global approach to music, it comes as no surprise that the New York City quartet is keenly aware of the impact their shows have on the planet.......read more
When the Honey Brothers took their new wave folk sound to the road, they made a commitment to minimize their tour's impact on the planet. Traveling in a biodiesel Sprinter van, the bandmates hit up local farmers' markets for grub and LEED-certified hotels for shelter. In this episode of Lighten Up, made possible by the good people at Stonyfield Farm, the Brooklyn five-piece inform us that touring......read more
A couple weeks ago, SHFT descended on New York for another pop-up event with our good friends at Wired. This was our fifth collaboration with the venerable tech magazine, a partnership that began in 2008 when Adrian and Peter curated an eco section of products for a Wired shop. For this one, we were asked to feature our Lighten Up series, so we had The Honey Brothers perform to a packed house. ......read more
At SHFT we believe that the problems of climate change call out for market driven solutions. And that we, as consumers, are empowered to drive the change. The truth is we vote with our dollars every day when we purchase things. As Gary Hirshberg has said, We are at the top of the pyramid, not the bottom. When consumers talk, businesses listen”. And we must recognize that power. The cultural......read more
Lighten Up, our first original web series, chronicles bands taking part in the cultural shift toward sustainability. The series kicks off with The Honey Brothers (featuring SHFT's own Adrian Grenier on drums), followed by Brandi Carlile, Edward Sharpe and the Magnetic Zeroes and Dave Matthews Band. Lighten Up is produced in partnership with Stonyfield Farm....read more
The FDA is on the brink of approving genetically engineered salmon for human consumption. This would be the first genetically engineered animal on supermarket shelves in the United States. The salmon is engineered to produce growth hormones year-round that cause the fish to grow at twice the normal rate. The government already requires labels to tell us if fish is wild-caught or......read more
