It takes a lot to make a movement on the quotidian level. As filmmakers who are concerned with climate change, we felt that we could bring something creative to express the changes we wanted to see and were, gratefully, starting to observe. We feel that film, design, art and food are powerful and inspiring ways to convey this narrative. That SHFT was our particular tool to tell this story.
We also embrace the idea that consumers have the power to make change. Businesses respond to the demand of their customers. SHFT celebrates the burgeoning sustainable marketplace where great design and innovation meet. We vote with our dollars and can have a powerful impact when we do.
Finally, we wanted to explore the idea that “environmentalism” as a movement, as a separate category, has become anathema. Sustainability should be folded into the fabric of our lives, a part of our consciousness that touches everything we do. It should be reflected in our culture, our art, our music and design, and nudge us further towards the sustainable direction in which we’re inevitably headed.