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Bike Share Launches in Denver

  • Posted by on April 21, 2010 in Transportation
  • With the Earth Day launch of B-cycle, Denver, Colorado adds itself to the growing list of U.S. cities taking bike sharing for a ride. Touted as the country's first citywide bike share program, B-cycle opens with 500 bikes and 50 stations dotted around the city.

    A collaboration between Humana Insurance, Trek Bicycle, and ad house Cripsin Porter + Bogusky, B-cycle adds a green alternative to Denver's transportation ecosystem.

    B-cycles are being called "smart bikes" — they are equipped with computers that inform riders about miles ridden, calories burned, and "carbon offsets" earned.

    B-cycle is readying to expand to other U.S. cities as well. Both Boston and Minneapolis (recently named Bicycle Magazine's most bike-friendly city) will adopt the program in the coming months, which raises the question: when are southern cities with warmer climates going to get on board?





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