The city of L.A. unveiled a pilot program Tuesday to encourage more recycling of beer bottles, old newspapers, cardboard, plastic and other recyclables. Called RecycleBank, the program gives points to individuals who recycle, worth as much as $400 per year per blue bin.
Angelenos already reduce, reuse or recycle about 65% of their waste -- the highest rate of the country’s 10 largest cities. But in an effort to be "the cleanest, greenest big city in America," with a "goal of zero waste," according to Mayor Antonio Villaraigosa, who announced the L.A. RecycleBank program, "we are building innovative partnerships that will employ outside resources ... to motivate residents to recycle more and pump money directly back into the local economy." MORE
-Susan Carpenter (Via LA Times)