For Curb, the British marketing agency that makes ads out of natural earth elements, the medium is most definitely the message.
And with every brand and their mother dying to be thought of as environmental advocates, it also seems like pretty good business strategy.
The company, a perennial SHFT fave, is positioned as the "world's first natural media company". The Curb portfolio backs up the claim, with a huge range of eco-marketing work that includes clean advertising (using rainwater to make clean messaging on dirty pavement), solar art (burning logos and patterns into wood with a magnifying glass), crop art, and sand sculpture.
Great to see people coming up with green(er) advertising solutions.
Browse through some Curb work here.