Adrian and Peter brought SHFT House Wine to this year's International Gourmet Festival, featuring Michelin-starred chefs from around the world, was held at the Vila Joya resort in Portugal's spectacular Algarve region. In other words, the perfect place to launch the first of our sustainable House Wines, a big, bold red crafted at an organic vineyard in Paso Robles, Calif.
In Portugal, Adrian explained the inspiration behind the new project. "There’s such a deeply rooted history and heritage in wine and it ran narrative really," he said. "Some of the greatest ideas and leaps forward in civilization have come through exchange over wine. It’s a way people get together and communicate ideas and find solutions to the world’s problems and sustainability issues. This is a way for us to come together and communicate."