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Wired Store Opening

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SHFT co-founders Adrian and Peter at the WIRED store last year.

After producing their first season of ALTER ECO for Discovery's Planet Green, SHFT co-founders Peter and Adrian curated an eco section of WIRED magazine's holiday store, a tradition that's continued through today. Alongside Lauren Gropper, green deswign guru and SHFT partner, they've merchandised green sections in three WIRED pop up stores to date. ...read more

Alter Eco: Entourage Goes Green

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The HBO series cleans up its act with a little help from the SHFT founders.

In this episode of ALTER ECO, Adrian Grenier gets a better understanding of Entourage's environmental footprint and implements a few changes to the set....read more

Lighten Up: The Honey Brothers Behind The Scenes

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Outtakes and extras from the Lighten Up feature.

Self-described as “the only hard-rockin’ pop band with ukulele," the Honey Brothers clearly don't take themselves too seriously. But, as we discovered on our first episode of Lighten Up, the playful New York City indie rock outfit is serious about at least one thing — the environment. In this behind-the-scenes look at the band, we catch them goofing off in their Brooklyn practice......read more

SHFT Pops Up in Downtown LA

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Founders Peter Glatzer and Adrian Grenier interviewed in the Huffington Post.

Some nice shine for SHFT in the Huffington Post this week. Comedy writer Nick Kreiss interviewed Adrian Grenier and Peter Glatzer, SHFT's co-founders, discussing our origins, the SHFT Pop-Up Store and Gallery, and much more. NK - Hi guys. Let's start with the basics. What is SHFT? AG - SHFT.com is a website that started basically as a platform for Peter and I to share our appreciation......read more

A SHFT in Conciousness

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SHFT co-founder Peter Glatzer interviewed in Dedicated Follower of Fashion.

Los Angeles style blog Dedicated Follower of Fashion asked us for an interview and we were happy to oblige. Check it out as SHFT co-founder Peter Glatzer discusses what we're all about. Read the interview here....read more

Adrian Grenier for Oceana

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SHFT co-founder swims with endangered bluefin tuna.

Entourage star and SHFT co-founder Adrian Grenier is working with Oceana to raise awareness about the endangered bluefin tuna. In this newly released, call-to-action TV spot, nicely directed by Klaus Obermeyer from Aero Film, he goes for a swim alongside the massive, fast-swimming fish. For more, be sure to check out some behind the scenes footage of the PSA shot by GQ and Nautica. ...read more

Lighten Up: The Honey Brothers, Part 2

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Brooklyn folk-rockers discover green touring ain't all that hard.

When the Honey Brothers took their new wave folk sound to the road, they made a commitment to minimize their tour's impact on the planet. Traveling in a biodiesel Sprinter van, the bandmates hit up local farmers' markets for grub and LEED-certified hotels for shelter. In this episode of Lighten Up, made possible by the good people at Stonyfield Farm, the Brooklyn five-piece inform us that touring......read more

SHFT Sampler 10-22-10

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Weekly links: Prop 23, boats turned into buildings, and why all architecture is becoming green.

SHFT honchos Adrian Grenier and Peter Glatzer spoke to Huff Post about Prop 23. "It's about our future, period," said Peter. "Are oil companies defending their hold on our addiction? Of course they are. They'll do whatever they can to prevent clean tech from growing. That's what Prop 23 is all about." California, stand up! Vote NO on Prop 23. For whatever......read more

HuffPost: Interview with Peter & Adrian

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Anna Almendrala talks to SHFT co-founders about our No on Prop. 23 campaign.

Adrian Grenier (of Entourage) and film producer Peter Glatzer first started collaborating on environmental issues in 2008 when they created the show Alter Eco for Discovery's Planet Green channel. In 2009 they launched the multimedia platform SHFT, a site that curates media, shopping, and resources for an eco-conscious audience. The last time Huffington Post caught up with the eco-activists,......read more

New York Times: SHFT/pureDKNY Pop-Up

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New York pop-up store/gallery covered in NYT's Fashion & Style section.

SHFT.COM, an eco-conscious Web site with a high-profile pedigree (the actor Adrian Grenier and the film producer Peter Glatzer are the founders), is presenting a pop-up gallery in New York in a tie-in with pureDKNY, a scent that is packaged in recyclable glass and features the eco-activist model Angela Lindvall in its ads. ...read more

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