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Mind the Curb

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British green marketing company takes earth art into the commercial realm.

For Curb, the British marketing agency that makes ads out of natural earth elements, the medium is most definitely the message. And with every brand and their mother dying to be thought of as environmental advocates, it also seems like pretty good business strategy. The company, a perennial SHFT fave, is positioned as the "world's first natural media company". The Curb portfolio......read more

SHFT Sampler 7-7-10

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From swimsuit architecture to biodiesel desalination, here are your weekly links from around the web.

In London, the "seriously water stressed" UK capital confronts summer water shortages with a creative — and very British — solution: A new bio-diesel desalination plant that will run partly on used vegetable oil from fish-and-chip shops. Also in London, the newly erected Speedo Swimsuit Pavilion is made from obsolete swim suits. True story. Upgrade the grid: The US electricity grid,......read more

SHFT Sampler 9-16-10

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Weekly links: Kwangho Lee, ridiculous green advertising, and raver bikes.

Kwangho Lee's "Lifelike Design" exhibit at Design September in Brussels, which we discussed here, is up now at Hunting and Collecting. Check SlamXHype for story and pics. Nissan's ludicrous ad spot for the all-electric Leaf sedan is catching flak in the blogosphere. Advertising blog Copyranter calls it an "absolutely outrageously manipulative insensitive hubristic piece......read more

SHFT Sampler 11-19-10

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Weekly links: The Philadelphia Eagles get clean and SHFT pops up in NYC with Wired.

Oh snap, SHFT is popping up again this week, this time with the cool nerds at Wired. The space opens today, at 692 Broadway in NoHo. The SHFT selection looks a lot like this. The Philadelphia Eagles expect to save $60 million on energy costs by retrofitting their their stadium with wind turbines and solar panels. They should consider attaching turbines to Michael Vick's heels. This......read more

Kaitlin Rebesco: Color Block

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Paris-based artist replaces billboards with solid slabs of color

Outdoor advertisements are so ubiquitous in New York that they have almost started to become a part of the city’s architecture. Residents of the city are so inundated with these messages that they hardly even seem to notice them anymore. In these images, blocks of color replace the billboards in order to give a different perspective of the space occupied by these ads. - See more at:......read more

How TV Has Made Us Stupid About Farming

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Seventh-generation farmer Forrest Pritchard skewers television's portrayal of agriculture

Forrest Pritchard for The Huffington Post: From parachuting cows to learning-disabled farmers, commercials have effectively dumbed down agriculture. As a full-time farmer, I don't have much time to watch television. Despite my best intentions, I've never seen an episode of Mad Men, Breaking Bad, or Game of Thrones. I'm usually game for a lunchtime episode of Pawn Stars, but farming requires me......read more

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