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SoBi Bike-Sharing System

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Stripped-down "social bicycle system" takes a minimal approach to urban bike share.

The good people at GOOD tip us to SoBi, an emerging model of bike-sharing set for test launch in New York City this fall. The "social bicycle system" takes a minimal approach to the idea of public bike share. Instead of custom bikes and an elaborate network of docking stations, SoBi uses a single, mulitfunctional gadget that fastens to the back of any bike and operates as a lock, GPS......read more

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