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Lighten Up: Green Music Group

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Guster, Dave Matthews Band, Maroon 5, and The Roots jam to launch Green Music Group.

SHFT helped launch Green Music Group (GMG) in Hollywood on the night before the Grammys. Guster, Dave Matthews Band, Maroon 5, and The Roots jammed together and kicked off the new initiative, which was born out of Reverb. Since 2004, Reverb has greened over 80 major music tours while conducting grassroots outreach to over 10 million music fans. They founded GMG to create an environmental......read more

Colorful Commotion

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In Berlin, a guerrilla art project makes unwilling artists out of cars.

Last week a group of cyclists dumped 13 gallons of paint on the road at Berlin’s busy Rosenthaler Platz, creating a series of colourful lines as cars drove through.The various colours of paint were dumped onto the road in large puddles at different locations throughout the intersection. As traffic drove through, the paint was spread around creating lots of colourful lines. The whole action took......read more

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