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BrightFarms Brings Rooftop Produce to Supermarkets

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NYC company wants grocery stores to raise on the roof

By standard definition, "local food" is that which is produced within 100 miles of where it's sold. BrightFarms wants you to forget that. The New York-based greenhouse company aims to shift our understanding of local-ness by bringing rooftop gardens to the place where consumers buy food: the supermarket. Launched in January 2011, BrightFarms' vision is to convince grocery retailers to grow......read more

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