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Four years ago, California passed a clean air law (AB 32) that holds polluters accountable and requires them to reduce air pollution that threatens human health and contributes to climate change. AB 23 has launched California to the forefront of the clean-tech industry, sparking innovation and clean energy businesses that are creating hundreds of thousands of jobs. Now, a coalition of......read more
Passed four years ago, California's landmark clean air law (AB 32) is designed to reduce air pollution that threatens human health and contributes to climate change. The law has launched California to the forefront of the clean-tech industry, sparking innovation and clean energy businesses that are creating hundreds of thousands of jobs. Now, a coalition of out-of-state oil refiners are......read more
California's landmark clean air law (AB 32) is designed to reduce air pollution that threatens human health and contributes to climate change. The law has launched California to the forefront of the clean-tech industry, sparking innovation and clean energy businesses that are creating hundreds of thousands of jobs. Now, a coalition of out-of-state oil refiners are spending millions to push......read more
If you've been hanging out on SHFT lately, you probably know that Prop 23 is a dirty bill that Texas oil companies and out of state special interests are funding to reverse California's environmental laws. These dirty enegy companies make the claim that due to the 12.5% unemployment rate in the state, that we should suspend AB 32 until unemployment drops to 5.5% for four quarters in a......read more
If you haven't guessed by now, SHFT stands firmly behind killing Prop 23. Even though it's a California measure, the implications of this bill are felt all over the country. It will gut AB 32, the first comprehensive environmental state law that other states are poised to follow and that the federal environmental policy would be based on. So we've produced a series of PSAs and this......read more
Our final PSA in the No on Prop. 23 campaign, Doesn't Matter How You Get There, is a poppy light hearted reminder in the old get-out-the-vote spirit. Jonathan Glatzer — who also directed our Men In Yellow spot for this campaign — played with environmentally conscious modes of transportation for Californian's on their way to the polls. The concept came from Jared Ficker, the man......read more
Imagine you're walking down a busy city street wearing a fashionable, comfortable dress, with cars and buses belching exhaust all around you. All appears normal, except your dress itself contains particles that can break down the vehicle pollution swirling in the air. You are literally a walking air filter. That's the vision behind Catalytic Clothing, a conceptual fashion project between......read more
Ten years ago, when Harrison Dillon and his partners founded Solazyme in a garage in Palo Alto, CA, their goal was to create clean, renewable diesel fuel from algae. And so they did. But it was clear after a couple of years that they needed to find other applications for algae-based biofuel to make their business fly. Today, the San Francisco-based company's technology is being used to......read more
We met Mike Hart, entrepreneur, railroad owner, clean energy explorer, at a conference and wound up making this short film for him. Its a fascinating story of a businessman who teamed up with the US military to create a technology that incinerates trash and turns it into fuel. There's a lot to learn from this short film, not least of which that the US military is one of the biggest......read more
