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For SHFT's maiden voyage to SXSW, we packed in a lot of great stuff into one SHFT-y day in Austin. The Weather Channel, a new SHFT partner, produced a panel, "Climate Change and the Individual," with us and we announced our first app, Food Tripping, which we built with Ford. We had our cameras in tow to capture an amazing farm-to-plate meal by chef Sonya Cote on Springdale Farm, with......read more
London animation studio Moth Collective has unveiled a new short produced for the Global Canopy Programme, a tropical forest conservation group. "Planet Under Pressure," the second video created by Moth for GCP, takes a global look at the "nexus challenges" of food, energy, water and the environment. Not the sexiest of topics, but the animators manage to pull off a beauty of a piece, even if the......read more
With all good intentions, the climate talks in Copenhagen illicited less than they might have. There's a non-binding deal to fight global warming, but there was no agreement on binding limits of greenhouse gases linked to climate change. The process is moving forward in long-term goals just enough to enable the president to characterize the talks as not a total loss. He admited it was......read more
The good people at Climate Reality Project produced this epic programming in their "24 Hours of Reality." We applaud them....read more
Gorgeous melding of 3D and video used to deliver powerful message on climate change. Corny song, though (no offense, singer guy)....read more
There are over 100 Members of Congress who deny the basic science of climate change. That's nearly 25 percent. Meanwhile, young people overwhelmingly share scientists' grave concerns about climate change and worry about its deadly effects on the world. That's why kids are the stars of "Science Fair Failure," a short film produced by LCV and SHFT. In the clip, directed by Andy Cobb and narrated by......read more
In this clip, a graph attributes the rise in global temperature to human activities....read more
More than a little reminiscent of the frying egg in the "This is your brain on drugs" ad, the animators use a flood of soda to graphically illlustrate the perils of climate change. Not a solution-oriented message, but it's a creative one. ...read more
