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Adrian & Peter on CNN Money

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SHFT Co-Founders interviewed after Webby ceremony

On Monday, SHFT Co-Founders Peter and Adrian attended the Webby Awards ceremony in NYC, accepting both SHFT's Webby award and the People's Voice award for Best Green Website. They kept their speech short and to the point. After the show, the partners sat down with CNN Money to answer a few questions. Watch the video to learn about the impetus behind the brand, some exciting projects in......read more

CNN Money: SHFT's 2011 Webby Wins

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Pre-Webby ceremony interview for CNN - SHFT brings 'cool factor' of Entourage into the sustainable sector

CNN Money interviews Peter and Adrian on how SHFT is reframing the conversation about sustainability. They discuss the opportunity presented by taking the cool factor of Entourage and bringing that into the sustainable world through SHFT. CNN interiviwed he two founders right before they received their Webby awards for "Best Green Website"....read more

Designed by Shepard Fairey's Studio Number One, the SHFT X Klean Kanteen water bottle comes with a cause. Ten percent of bottle proceeds goes to Water.org, so each purchase contributes to the development of sustainable water projects in the places they are needed most. ...read more

Wired Store Opening

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SHFT co-founders Adrian and Peter at the WIRED store last year.

After producing their first season of ALTER ECO for Discovery's Planet Green, SHFT co-founders Peter and Adrian curated an eco section of WIRED magazine's holiday store, a tradition that's continued through today. Alongside Lauren Gropper, green deswign guru and SHFT partner, they've merchandised green sections in three WIRED pop up stores to date. ...read more

SHFT.com

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Welcome to SHFT.

Founded by film producer Peter Glatzer, actor-filmmaker Adrian Grenier, and sustainable design expert Lauren Gropper, SHFT is a collective of like-minded poeple putting together culturally relevant sustainable ideas, products, materials and information. We are made possible by a Founding Partnership with Stonyfield Farm and our first original series, LIGHTEN UP, following bands as they lighten......read more

SHFT Pop Up Gallery: A Few Pieces

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A closer look at some of the artists and their work.

Our pop-up gallery in downtown LA brought together 25 artists whose work shares the loose theme of man's relationship with nature. Some of the work is violent, some of it beautiful, but taken as a whole, they reflect man's increasingly fragile relationship to our planet. Here is just a handful of what our SHFT online 'gallery' can accomodate: Deb Ris (a.k.a. Anne Shackman):......read more

SHFT Natural Wine Tasting

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Organic food and sustainable wines at the pop up gallery/shop

Our first pop-up gallery and shop, which comes to a close this week, wound down with a small wine tasting by wine expert Jeffrey Meisel, who educated folks about natural, organic and bio-dynamic practices and brought an amazing and interesting sampling for us. Organic chef and cook-book author Anna Getty made crustinis with home made sun dried tomatoes on organic goat cheese; and Staci......read more

A SHFT in Conciousness

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SHFT co-founder Peter Glatzer interviewed in Dedicated Follower of Fashion.

Los Angeles style blog Dedicated Follower of Fashion asked us for an interview and we were happy to oblige. Check it out as SHFT co-founder Peter Glatzer discusses what we're all about. Read the interview here....read more

Lighten Up: Gary Hirshberg of Stonyfield Farm

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A word from the man who supports green music tours and our partner in LIGHTEN UP.

Gary Hirshberg, CE-Yo of Stonyfield Farm and a former climatoligist, has long been an inspiration for us at SHFT. In addition to being a leader in the sustainable business community – showing other companies how sustainable practices not only help the environment, but also help the bottom line of the company – Gary shares the idea of spreading the eco message through cultural means......read more

SHFT at Wanderlust

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Co-founders Adrian and Peter talk SHFT at festival in Squaw Valley.

When we were asked to come up to the sustainably produced Wanderlust -- the unique combination music/yoga festival -- who were we to say no? It's in the Sierra mountains in a gorgeous setting with a four day roster that included Moby and The Brazilian Girls. We spoke about the SHFT mission and environmental messaging through new media at what they call their Speakeasy. Everything about......read more

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