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Will FarmVille save the world?

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Zynga’s massively successful Facebook game proves social media technology could have a major hand to play in the new digital economy.

Seeds of ChangeA few years ago I made a pronouncement on a social media panel that digital goods would redefine the way we do charitable giving online. Needless to say, there were snickers. After all, how could "throwing a beer" at someone or giving someone a "fluffy kitty" for their birthday really amount to anything, especially at a $1 price point? But now, thanks to Zynga,......read more

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