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Classic Boardshort by Faherty

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The boardshort you've been searching for, made from eco-smart fabric $140.00

Whether you're shredding the waves or hanging on the beach, Faherty's Classic Boardshort is the ultimate attire for sunny days on the coast. Made primarily from recycled polyester from plastic bottles, the shorts are imbued with a touch of cotton for a soft, natural feel. Other sustainable materials include a recycled cotton/linen drawstring and recycled polyester button fly.   Neither......read more

Food & Wine: Adrian Grenier and Peter Glatzer

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The Hungry Crowd: Adrian Grenier and Peter Glatzer

TV star Adrian Grenier and film producer Peter Glatzer talk about SHFT, their online boutique with its own organic wine, and their go-to dishes and drinks. Adrian Grenier’s Go-To Dish “My mom makes a brown rice, steamed vegetable and mint salad that’s so good, a chef in Culver City put it on her menu last year.” In Peter Glatzer’s Glass “I love smoky mezcal and......read more

Ford and SHFT launch sustainability film series in New York

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Ford and SHFT launch sustainability film series in New York

Ford Motor Company and sustainability lifestyle platform SHFT.com unveiled the first of 10 digital short documentary films profiling cutting-edge innovators in sustainable businesses at a promotional event last night at the 404 NYC space in Midtown New York. Ford executive chairman Bill Ford introduced the film, along with actor/filmmaker Adrian Grenier and film producer Peter Glatzer,......read more

MOST Architecture: Brandbase Pallet

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Recycled pallets make for a perfect studio interior in Amsterdam.

There have been plenty of attempts to build with recycled wooden pallets, but none have quite pulled it off like the Pallet Project at the offices of Brandbase in Amsterdam. When the creative agency approached MOST Architecture to design the temporary space for their new studio, their only requirement was that it had to be furnished by recycled materials. The Dutch firm went all out with the......read more

Lighten Up: Brandi Carlile Behind The Scenes

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More from the singer-songwriter's Lighten Up feature.

Didn't get enough of Brandi Carlile from our Lighten Up webisode on her sustainability efforts? Yeah, neither did we. So we bundled up some footage of the talented songstress rehearsing and performing for a private audience in Los Angeles. A SHFT exclusive. Enjoy!...read more

Lighten Up: Brandi Carlile

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Singer-songwriter featured in SHFT's first original series about greening the music industry.

Brandi Carlile, a phenomenal talent with a sense of responsibility about the way she tours, gave a private concert in Los Angeles to a small intimate group during her "Give Up The Ghost" tour. In this episode of LIGHTEN UP, we watch some great performance and gain some insight from an evolved artist who approaches her touring with an eye toward sustainability....read more

SHFT Sampler 10-8-10

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Weekly links: Bruce Mau on climate change, a massive new marine park, and a must-have pair of kicks.

“I think you have to paint the stick orange." - Canadian designer Bruce Mau, asked whether a carrot or stick is the more effective way to change people's habits. The Massive Change author discussed sustainability and rebranding climate change on Need to Know. An ordinary car did something extraordinary in Europe last week, when a production model Volkswagen Passat set a world......read more

Brand Overview

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SHFT Original Content

We've put together a sampling of SHFT Original Content corresponding to the selections highlighted in the SHFT Brand Overview deck....read more

Bookman Cup Holder

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Swedish brand unveils must-have accessory for sipping while cycling $40.00

Just in time for spring, Stockholm's Bookman has unveiled another minimal, must-have bike accessory with the Cup Holder, allowing cyclists to sip while they ride. Operating like a clip, the simple steel spring opens by pressing the rings together, then clamps firmly on the handlebar once you let go, keeping drinks secure even as you ride over bumpy terrain. With no screws or......read more

Tumblers by Falcon Enamelware

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Iconic British brand departs from classic colorway with these multihued cups $9.50

Originally established in 1920, Falcon Enamelware is an icon of British home life. After a period of hibernation, Falcon is back, bringing a 20th century design classic to a contemporary homes everywhere. The company's enameling process involves fusing porcelain onto heavy-gauge steel, resulting in a material that's durable, smooth, and chemical-resistant--i.e. great for the kitchen.  These......read more

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