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The Big SHFT: Alice Waters, Food Revolutionary

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Meet the the woman who transformed American fine dining

Today, Alice Waters is the queen bee of sustainable food movement. But it was flavor, not sustainability, that led the owner of Chez Panisse to local, organic food. Since founding the Berkeley eatery 40 years ago, Alice has helped inspire nothing short of a culinary revolution. These days, you won't find her in the restaurant's kitchen because she is too busy heading up the Chez Panisse......read more

The Big SHFT: Michael Crooke, Sustainable Business Maverick

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The former Patagonia CEO, now a management professor at Pepperdine University, discusses the role of environmental responsibility in business

Michael W. Crooke's résumé reads like a young achiever's dream bio. The former Navy SEAL (underwater demolition team) holds a Ph.D. in management and has held senior executive roles at a number of companies in the outdoors industry, including Yakima, Kelty Packs, Pearl/Izumi and Patagonia, where he was CEO from 1999 to 2005. It was Crooke's time at Patagonia -- the company founded......read more

The Big SHFT: Mike Biddle, Plastics Pioneer

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Get to know the big-thinking engineer whose company closes the loop on discarded plastic

If there was a hall of fame for sustainable business, Dr. Mike Biddle would be one its first inductees. Twenty years ago, the trailblazing plastics engineer launched MBA Polymers in his garage. He was determined to prove that complex polymers from consumer plastics could be recycled into useful raw materials. Mike developed a patented series of techniques for separating and refining plastic waste......read more

SHFT Roadtrip to Austin

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Tech meets tunes meets amazing food at SHFT's SXSW showcase, presented with The Weather Channel and Ford

For SHFT's maiden voyage to SXSW, we packed in a lot of great stuff into one SHFT-y day in Austin. The Weather Channel, a new SHFT partner, produced a panel, "Climate Change and the Individual," with us and we announced our first app, Food Tripping, which we built with Ford.   We had our cameras in tow to capture an amazing farm-to-plate meal by chef Sonya Cote on Springdale Farm, with......read more

The Big SHFT: Trailer

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In the new series from SHFT and Ford, we meet ten innovators who are changing our world

If necessity is the mother of invention, then the state of the environment should be driving innovation around the world. And indeed it is. In our new series "The Big SHFT: 10 Innovators Changing Our World," we team up with Ford Motor Company to profile leading innovators who are shaping new sustainable businesses and influencing positive change around the world. Executive produced by SHFT......read more

The Big SHFT: Tom Szaky, TerraCycle CEO

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In our new series with Ford, we meet the genial upcycling innovator who turns trash into profit

Tom Szaky is the quintessential eco-entrepreneur. While a freshman at Princeton, Szaky founded a company that recycles garbage into plant fertilizer, then packages it in discarded soda bottles. Fast forward five years, and TerraCycle Plant Food is available in every Home Depot, Target, Wal-Mart, and more than 3000 other locations. Today, TerraCycle is finding new uses for trash, creating products......read more

The Big SHFT: Bill Ford, Environmental Industrialist

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Meet the forward-thinking Executive Chairman of Ford Motor Company, whose ideas on sustainability are driving the business into the future

In 2000, Bill Ford spearheaded a sustainability report for the company his great-grandfather founded nearly a century earlier. "Sustainability issues are neither incidental nor avoidable," he wrote in the report, "they are at the heart of our business." At the time, the green ideas were not well-received. Today, in the wake of rising fuel prices and global economic crisis, they are at the center......read more

Motorville by Patrick Jean

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Genius animation tells the story of a society addicted to oil

Talented director Patrick Jean, whose "Pixels" short set the 'net on fire a few years back, has another hit on his hands with this one. "Motorville" is an allegorical tale of an American city addicted to oil. Animated in Google Maps, the city goes on a quest across the world to find oil in order to feed its body, made of streets, highways and freeways. Packed with lots of fun details, the VFX......read more

Jewellers, "Tape"

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Gorgeous, Jack Offord-directed video features cassette-listening dude roaming the streets

UK electronica heads Jewellers are ramping up for the release of their debut album Sleep Education on The Sounds Of Sweet Nothing, and to whet our whistles, they just dropped this beauty video for the euphorically ambient "Tape". Directed by Jack Offord, the bit follows a headphone-wearing man around city streets, with twinkling lights and time-lapsed cassette tape coiling behind him, the......read more

Mountains, "Blue Lanterns on East Oxford"

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Drifting cloud imagery complements ambient audio vibes

"Blue Lanterns on East Oxford," off Mountains' 2011 album Air Museum, is a slow drifter of a tune that gets a literal visual interpretation courtesy of the band's own Koen Holtkamp. The nature-absorbed imagery provides a perfectly hypnotic complement to the band's ambient tones, described by The Wire as, "Infinite sheets of grainy sound build and renew themselves to immensely......read more

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