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We have ourselves a new partner! Earlier this week, SHFT co-founders Adrian and Peter inked a deal with Ford, the venerated carmaker which is helping lead the revolution toward automotive sustainability. As part of the collaboration, Ford will sponsor a new SHFT web series that will profile innovators and game-changers in the green movement. It's a perfect fit for SHFT, as Peter......read more
If necessity is the mother of invention, then the state of the environment should be driving innovation around the world. And indeed it is. In our new series "The Big SHFT: 10 Innovators Changing Our World," we team up with Ford Motor Company to profile leading innovators who are shaping new sustainable businesses and influencing positive change around the world. Executive produced by SHFT......read more
Tom Szaky is the quintessential eco-entrepreneur. While a freshman at Princeton, Szaky founded a company that recycles garbage into plant fertilizer, then packages it in discarded soda bottles. Fast forward five years, and TerraCycle Plant Food is available in every Home Depot, Target, Wal-Mart, and more than 3000 other locations. Today, TerraCycle is finding new uses for trash, creating products......read more
In 2000, Bill Ford spearheaded a sustainability report for the company his great-grandfather founded nearly a century earlier. "Sustainability issues are neither incidental nor avoidable," he wrote in the report, "they are at the heart of our business." At the time, the green ideas were not well-received. Today, in the wake of rising fuel prices and global economic crisis, they are at the center......read more
If there was a hall of fame for sustainable business, Dr. Mike Biddle would be one its first inductees. Twenty years ago, the trailblazing plastics engineer launched MBA Polymers in his garage. He was determined to prove that complex polymers from consumer plastics could be recycled into useful raw materials. Mike developed a patented series of techniques for separating and refining plastic waste......read more
Actor Adrian Grenier and producer Peter Glatzer, creators of SHFT.com, a website that sells sustainably designed products and produces original environmentally conscious online content, have forged a partnership with the Ford Motor Company....read more
Peter Glatzer and Adrian Grenier have a simple goal -- to help save the planet, one "shift" at a time. That's the founding principal of SHFT, their digital media platform that allows users to read, watch, shop and share all things sustainable. Now, before you chalk it up as just another "green" idea from a couple of holier-than-thou Hollywood types -- Glatzer is an independent film producer and......read more
With gas prices in California hovering toward $5 per gallon, there's plenty of incentive for auto buyers to opt for a fuel efficient vehicle. Now there's even more motivation, with the announcement that buyers of the 2012 Ford Focus Electric -- recently named America's most fuel efficient five-passenger car -- will get a $2,500 state tax rebate. Focus Electric drivers will also have the......read more
Today, Alice Waters is the queen bee of sustainable food movement. But it was flavor, not sustainability, that led the owner of Chez Panisse to local, organic food. Since founding the Berkeley eatery 40 years ago, Alice has helped inspire nothing short of a culinary revolution. These days, you won't find her in the restaurant's kitchen because she is too busy heading up the Chez Panisse......read more
Michael W. Crooke's résumé reads like a young achiever's dream bio. The former Navy SEAL (underwater demolition team) holds a Ph.D. in management and has held senior executive roles at a number of companies in the outdoors industry, including Yakima, Kelty Packs, Pearl/Izumi and Patagonia, where he was CEO from 1999 to 2005. It was Crooke's time at Patagonia -- the company founded......read more
