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The Circular Economy

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Can a closed-loop economy eliminate waste and save resources? The Ellen MacArthur Foundation thinks so, and it has a new animation to show how

You may or may not remember Ellen MacArthur as the solo yachtswoman who in 2005 broke the world speed record for circumnavigation of the globe. Today, she stays busy as the figurehead behind the Ellen MacArthur Foundation, an independent UK-based charity promoting the vision of a "circular economy." Don't know what that is? Don't worry, neither did we until we watched this fun, well-made......read more

A BEE'S INVOICE, An Interview with the Director

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Interview with Adrian on the short film he directed (and SHFT produced) about the hidden value of nature.

Two stellar production companies, Vulcan Productions (Paul and Jody Allen's company) and Cinelan (Morgan Spurlock's collective) approached SHFT to create a short film as part of their ambitious series, We the Economy. The project features 20 short films by 20 world-class directors, in an effort to demystify 20 economic concepts. Obviously, we said yes. We proposed a film about the hidden value of......read more

A BEE'S INVOICE: THE HIDDEN VALUE OF NATURE

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Short film by Adrian Grenier, and part of We The Economy series

Are natural resources vital to the economy? Why should nature be taken into account when looking at the economy as a whole? A Bee's Invoice uncovers and incorporates the hidden value of natural capital in the measurement of our economy. Directed by Adrian Grenier Produced by Peter Glatzer and Robin Garvick A SHFT Production In association with Reckless Productions Animation by......read more

The Big SHFT: Harrison Dillon, Algae Baron

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Solazyme takes algae-based biofuel applications beyond renewable energy and into cosmetics, plastics, lubricants, and... ice cream?

Ten years ago, when Harrison Dillon and his partners founded Solazyme in a garage in Palo Alto, CA, their goal was to create clean, renewable diesel fuel from algae. And so they did. But it was clear after a couple of years that they needed to find other applications for algae-based biofuel to make their business fly. Today, the San Francisco-based company's technology is being used to......read more

Opportunity Lost

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Don't let dirty oil interfere with California's plans for a green economy. Vote NO on Prop 23.

Passed four years ago, California's landmark clean air law (AB 32) is designed to reduce air pollution that threatens human health and contributes to climate change. The law has launched California to the forefront of the clean-tech industry, sparking innovation and clean energy businesses that are creating hundreds of thousands of jobs. Now, a coalition of out-of-state oil refiners are......read more

No on Prop. 23

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Stop dirty energy interests from interfering with California's plans for a green economy. Vote NO on Prop. 23.

Four years ago, California passed a clean air law (AB 32) that holds polluters accountable and requires them to reduce air pollution that threatens human health and contributes to climate change. AB 23 has launched California to the forefront of the clean-tech industry, sparking innovation and clean energy businesses that are creating hundreds of thousands of jobs. Now, a coalition of......read more

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