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48 results for "green roof"
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Masks - Vote NO on Prop 23

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Produced by SHFT, directed by Tony McGrath and Randal Kirk.

If you haven't guessed by now, SHFT stands firmly behind killing Prop 23. Even though it's a California measure, the implications of this bill are felt all over the country. It will gut AB 32, the first comprehensive environmental state law that other states are poised to follow and that the federal environmental policy would be based on. So we've produced a series of PSAs and this......read more

Doesn't Matter How You Get There

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Just get there! This Tuesday, vote NO on Prop. 23. A SHFT PSA directed by Jonathan Glatzer.

Our final PSA in the No on Prop. 23 campaign, Doesn't Matter How You Get There, is a poppy light hearted reminder in the old get-out-the-vote spirit. Jonathan Glatzer — who also directed our Men In Yellow spot for this campaign — played with environmentally conscious modes of transportation for Californian's on their way to the polls. The concept came from Jared Ficker,......read more

Lighten Up: The Honey Brothers, Part 2

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Brooklyn folk-rockers discover green touring ain't all that hard.

When the Honey Brothers took their new wave folk sound to the road, they made a commitment to minimize their tour's impact on the planet. Traveling in a biodiesel Sprinter van, the bandmates hit up local farmers' markets for grub and LEED-certified hotels for shelter. In this episode of Lighten Up, made possible by the good people at Stonyfield Farm, the Brooklyn five-piece inform us that touring......read more

Lighten Up: Brazilian Girls

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Eco-awareness comes naturally for a band with a global sound.

Described by Variety as "the only dance band that matters," Brazilian Girls (actually three guys and a girl, none of whom is Brazilian) have an eclectic, multilingual sound that fuses electro, samba, salsa, reggae and jazz. With such a global approach to music, it comes as no surprise that the New York City quartet is keenly aware of the impact their shows have on the planet. SHFT's Lighten Up......read more

Green Police

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Audi Super Bowl ad takes greening mainstream.

This ad may a little over-the-top for our taste, but since it ran during the most heavily watched TV event of the year, it's a strong indication that green thinking is going mainstream. How can we be mad at that? ...read more

Green For All

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From The Filmmakers At Black Powder Works

A powerful shoft film around the green collar economy, which our friend, Van Jones, identified and championed. ...read more

Gardens NYC: Let It Grow

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On a Brooklyn rooftop, Justin Vernon joins the shift.

For Justin Vernon, there's more to gardening than growing plants. His rooftop garden, one of the many cropping up on the Brooklyn skyline, is part of a broader shift in environmental consciousness. The moment he started thinking of the planet as a living entity, Justin couldn't wait to get some seeds and get down to business. Now, with the Gaia philosophy informing his approach, Justin raises......read more

A Tale of Two Rooftops

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Latest Perennial Plate episode stars rooftop gardeners in Beijing and Hong Kong

In the latest episode of The Perennial Plate, series creators Daniel Klein and Mirra Fine travel to East Asia, where urban farming is beginning to take hold on empty rooftops. The clip introduces us to Osbert Lam at City Farm in Hong Kong and Guichun Zhang in Beijing, each of whom have created rooftop garden oases in their respective cities. In both cases, it seems like the motives......read more

Amazon Gets Green Light To Test Drones In The US

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From Our Good Friends At Collectively

The Federal Aviation Administration (FAA) just gave Amazon the green light to test its drones to deliver packages. But the Seattle-based company will have to comply with strict regulations to do so. Don't expect to see a drone delivering your next care package from Mom; the testing will be done in a rural, sparsely populated area of Washington state. While some see......read more

The Waters of Greenstone

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Revel in the exceptional natural beauty that is New Zealand

Not that any of us need it, but for more proof that New Zealand is one of the most spectacularly scenic places on earth, have a look at this vid. Shot by Melbourne-based photographer Nathan Kaso, "The Waters of Greenstone" documents a three-week adventure through New Zealand’s South Island. Complete with video segments, timelapse sequences, and aerial footage, the video leisurely......read more

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