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The Big SHFT: Bill Ford, Environmental Industrialist

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Meet the forward-thinking Executive Chairman of Ford Motor Company, whose ideas on sustainability are driving the business into the future

In 2000, Bill Ford spearheaded a sustainability report for the company his great-grandfather founded nearly a century earlier. "Sustainability issues are neither incidental nor avoidable," he wrote in the report, "they are at the heart of our business." At the time, the green ideas were not well-received. Today, in the wake of rising fuel prices and global economic crisis, they are at the center......read more

Lighten Up: The Honey Brothers

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In SHFT's first webisode of the series, the band performs in an eco-friendly festival and takes some ideas back to Brooklyn.

SHFT's first original web series, LIGHTEN UP, covers bands as they reduce their carbon footprint. The Honey Brothers perform at Wanderlust - a sustainable festival in Squaw Valley - and take the initiative to reduce their load while on the road. Produced by SHFT and Stonyfield Farm....read more

Weekend Hippie

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Artist brings your ideas to life, sustainably.

Paul Nosa makes "sustainable art" using a sewing machine powered by his bike. You give him an idea in five words or less, and he sews a piece of art for you. Not just any idea, though. I tried "baby punched in face" and he politely declined. How rude....read more

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