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Light

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An artistic depiction of energy waste

"Light" is a beautifully realized from short film from David Parker that comments on our pervasive tendency to waste energy resources. In the video, animated light pours from signs and street lamps, offering a poetic metaphor on the way we squander energy without much thought. Shot over a couple nights in Los Angeles, Parker trained his camera on the city’s vacant......read more

Night Stroll

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Geometric light projections animated in the Tokyo night by Tao Tajima

Here is a really cool short from Tao Tajima featuring footage from the streets around his Tokyo home. In Night Stroll, discovered on Colossal, we see geometric shapes made of light interspersed throughout the darkened streets of suburban Tokyo. The animated shapes were created (we think) by tracking the footage with 3D computer graphics software before adding CG shapes and reflection.......read more

A Visual History of Light

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From The Atlantic

400,000 years ago, humans and Neanderthals created fire. This ignited a relationship between people and photons that changed the course of mankind—and continues to evolve to this day. Take a tour through the visual history of light. Via: The Atlantic...read more

Lighten Up Trailer

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Our first original web series, produced in collaboration with Stonyfield Farm, documents the greening of the music industry.

Lighten Up, our first original web series, chronicles bands taking part in the cultural shift toward sustainability. The series kicks off with The Honey Brothers (featuring SHFT's own Adrian Grenier on drums), followed by Brandi Carlile, Edward Sharpe and the Magnetic Zeroes and Dave Matthews Band. Lighten Up is produced in partnership with Stonyfield Farm....read more

Lighten Up: Brandi Carlile Behind The Scenes

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More from the singer-songwriter's Lighten Up feature.

Didn't get enough of Brandi Carlile from our Lighten Up webisode on her sustainability efforts? Yeah, neither did we. So we bundled up some footage of the talented songstress rehearsing and performing for a private audience in Los Angeles. A SHFT exclusive. Enjoy!...read more

Lighten Up: The Honey Brothers Behind The Scenes

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Outtakes and extras from the Lighten Up feature.

Self-described as “the only hard-rockin’ pop band with ukulele," the Honey Brothers clearly don't take themselves too seriously. But, as we discovered on our first episode of Lighten Up, the playful New York City indie rock outfit is serious about at least one thing — the environment. In this behind-the-scenes look at the band, we catch them goofing off in their Brooklyn practice......read more

Lighten Up: Brandi Carlile

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Singer-songwriter featured in SHFT's first original series about greening the music industry.

Brandi Carlile, a phenomenal talent with a sense of responsibility about the way she tours, gave a private concert in Los Angeles to a small intimate group during her "Give Up The Ghost" tour. In this episode of LIGHTEN UP, we watch some great performance and gain some insight from an evolved artist who approaches her touring with an eye toward sustainability....read more

Lighten Up: Edward Sharpe & The Magnetic Zeros

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Waiting for their tour bus, the band considers a more conscious approach to taking their show on the road.

The past year was an explosive one for Edward Sharpe & The Magnetic Zeros, the Los Angeles ten-piece outfit whose 2009 debut album 'Up From Below' was a runaway hit. The band has been touring pretty much constantly since the record hit the streets, and they're getting a taste of success. At the same time, they're seeing first hand the kind of waste that accompanies a road tour if no steps are......read more

Lighten Up: Dave Matthews Band

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DMB was an early adopter of green touring. In this episode of Lighten Up, SHFT checks out the band's sustainable ways.

Dave Matthews Band has been touring for many years and, due in large part to the efforts of bassist Stefan Lessard, they've been approaching it with one eye on the road and one eye on the planet. On several fronts, sustainable systems have been put in place: organic food, water stations, sustainably made merchandising, all while engaging fans in the process. The eco-village gives out free samples......read more

Lighten Up: Gary Hirshberg of Stonyfield Farm

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A word from the man who supports green music tours and our partner in LIGHTEN UP.

Gary Hirshberg, CE-Yo of Stonyfield Farm and a former climatoligist, has long been an inspiration for us at SHFT. In addition to being a leader in the sustainable business community – showing other companies how sustainable practices not only help the environment, but also help the bottom line of the company – Gary shares the idea of spreading the eco message through cultural means......read more

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