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Why The Ocean?

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Help save our troubled seas with One World One Ocean

Across the world, oceanic ecosystems are in peril. Overfishing, pollution, and climate change are have pushed oceans worldwide to the precipice of disaster. One Ocean One World, an effort launched last October by Greg MacGillivray of MacGillivray Freeman Films, is urging people to act to save our troubled seas. "The ocean is our planet's life support system, yet in my travels and at......read more

Lumen Bike by Mission Bicycle

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Shedding a new light on bike design. $1,149.00

By day the Lumen may look like a typical gray bike, but by night prepare to glow. The first of its kind, the Lumen is a retro-reflective bicycle. Custom built in San Francisco, the bike returns any light that hits the frame and wheels directly back to the light source.  No on/off switch, no batteries necessary, this is pure science and a beuatiful thing to witness....read more

The Bluefin Tuna's Demise

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The story of a species on the brink of extinction.

To those of us with an interest in environmental affairs, the plight of the bluefin tuna is by now a familiar story. Driven by demand in Japan's seafood market, stocks of the predatory fish with the brilliant red flesh have depleted 85% over the last forty-odd years. Earlier this year, a bid to ban commercial fishing of bluefin tuna was denied at the annual United Nations meeting on......read more

Adrian Grenier for Oceana

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SHFT co-founder swims with endangered bluefin tuna.

Entourage star and SHFT co-founder Adrian Grenier is working with Oceana to raise awareness about the endangered bluefin tuna. In this newly released, call-to-action TV spot, nicely directed by Klaus Obermeyer from Aero Film, he goes for a swim alongside the massive, fast-swimming fish. For more, be sure to check out some behind the scenes footage of the PSA shot by GQ and Nautica. ...read more

The Farmer and The Bluefin

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The Perennial Plate takes a looks at the controversial practice of tuna farming

Driven by demand in Japan's seafood market, stocks of the bluefin tuna have depleted 85 percent over the last forty-odd years. Can aquaculture help meet the demand and save the threatened species? In "The Farmer and the Bluefin," The Perennial Plate hones its cameras in on a bluefin tuna farm in Wakayama, Japan. Whereas most bluefin farming operations capture young fish......read more

Isa's Restoratives - Blue Chamomile Face Cream

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A rich and nurturing natural face cream. $35.00

Another great natural product from Isa's Restoratives, Blue Chamomile Face Cream is a nourishing daily moisturizer made from 100% certified organic ingredients. Handcrafted in Brooklyn by Isa herself, Blue Chamomile Face Creams contains a wide variety of essential oils, including avocado, jojoba, coconut, lavender, and, of course, blue chamomile, which soothes and heals sensitive skin. ...read more

Jack White, "Sittin' on Top of the World"

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Detroit rocker plays some raw blues piano in this clip from 'It Might Get Loud'

"Technology is a big destroyer of emotion and truth," says Jack White at the start of this clip from Davis Guggenheim's 2008 documentary It Might Get Loud. The doc explores the history of the electric guitar through the eyes of White and fellow guitar legends, Jimmy Page and The Edge. In the clip, White and a fedora-clad kid portraying his earlier self cruise through the countryside in......read more

Farming the Bluefin

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Can aquaculture help save the world’s largest tuna?

The giant Atlantic bluefin tuna is one of the fastest fish in the sea. A fierce predator, it hunts incessantly and can cross the ocean multiple times in its life. Now, European researchers are looking to convert this very wild — and very threatened — species into a farm animal. In Sunday's Week in Review in the New York Times, Paul Greenberg, author of "Four Fish: The......read more

Chevron Stripe Baby Blanket by Bluebird

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Recycled cotton woven into cozy kids' blanket $60.00

Founded in 2012, Bluebird Blanket makes a full range of top quality blankets with a commitment to sustainable, domestic production. Included among the company's US-made output is this baby blanket, which not only meets the obvious requirement of soft, supple coziness, but is also made from 74 percent recycled cotton and comes handsomely decorated in a striped chevron pattern. The......read more

Blue Trees by Konstantin Dimopoulos

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Aussie artist colors trees blue to draw attention to the problem of deforestation

Nope, these aren't real life depictions of Dr. Seuss illustrations, but they're just as surreal. The Blue Trees is a traveling art project by Australia's Konstantin Dimopoulos, who paints trees a striking sapphire blue to raise awareness about the growing problem of global deforestation and its relationship to climate change. Dimopolous riffs on the ways that plants use vibrant colors as a......read more

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