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New Balance newSKY 101

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Minimal runner sports an eco-friendly upper made of 95% recycled PET plastic $89.99

As most joggers are by now aware, there's a burgeoning movement readers of runners eschewing super-cushioned shoes for "minimal" ones inspired by running barefoot. Boston-based New Balance is helping lead the movement with its popular NB Minimus line, which provided the design foundation for the pared-down newSKY collection. The difference? The newSKY line is informed by sustainable design......read more

Google Maps Adds Bike Routes

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Good news for two-wheeled travelers.

Just in time for spring, Google Maps has added biking directions to their hugely popular online mapping service last week. The new feature comes with directions for cyclists in 150 cities in the United States. This is great news for the cycling community, which has been pressing Google to add bike routes to Google Maps for a long while. Suggested cycling routes are designed to avoid freeways......read more

Good News, Bad News from the Gulf

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Scientists discover giant plumes of crude underwater, as BP engineers successfully divert gushing oil away from well.

In Louisiana, mixed news from the frontline of the catastophic oil disaster in the Gulf of Mexico. Marine scientists have found a giant plumes of oil coagulating deep under the surface of the water, raising concerns that the spill might be a lot larger than originally estimated. There are three or four plumes, including one reported by the New York Times to be "as large as 10 miles long, 3......read more

A Comment on Green Tech

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A CBS Evening News piece triggered an old friend to write an email that we thought warrants a SHFT post in its entirety.

Did you see the CBS Evening News piece last night on Green Technology and China? It is worth watching. To me this story represents the crossroads point of environmental change, technology, economy and politics. Actually, it is the following formula: technology + economics + politics + consumer drive = environmental change. Why I think the story is so interesting is in front of our very eyes is......read more

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