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NYC to Iceland with Alex Olson

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Pro skater travels from the concrete jungle to the remote wilderness the in this video from Poler and Nike SB

Poler Outdoor Stuff and Nike SB have collaborated on a new collection built for outdoor use, whether in the concrete jungle or the remote outdoors. To promote the launch, the brands tapped Nike SB pro Alex Olson for this campaign video, which begins with him cruising the NYC streets, hitting tricks in the sun. At the halfway point, the clip abruptly shifts overseas to find Olson in a Land Rover,......read more

Nike N7 Collection

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Inspired by Native culture, Nike's N7 Collection is engineered for higher performance and lower environmental impact

Nike's new N7 collection is inspired by the well-known Native American maxim, "In every deliberation, we must consider the impace on the next seven generations." The capsule collection features the N7 Air Pegasus (pictured above), the N7 Huarache, the N7 SMS RT in preschool and toddler sizes, and the N7 Organic Cotton Tee. All profits go to the N7 Fund, which provides grant money......read more

Nike Print Pack

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Shoes made from shredded magazines prove there's life in print media yet.

Of all the things you can do with recycled paper, this wasn't one we saw coming. Nike Sportswear's limited edition Women's Premium Print Pack launches this week with three offerings made from the shredded pages of glossy magazines. The recycled paper is delicately stitched together then coated with a transparent solution that ensures they don't fall apart or catch on fire. The......read more

Marsfly Jacket by Tom Sachs for Nike

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NASA materials recycled into space-inspired sportswear $475.00

Wanna-be astronauts rejoice! The new capsule collection from Nike and artist Tom Sachs has launched from the atmosphere, with a range of high-performance sportswear inspired by space exploration. The joint venture, dubbed NikeCraft, features a series of sneakers, bags, and jackets made using space-age materials like Vectran fabric from Mars Excursion Rover airbags and NASA spacesuits. The golden......read more

New Index Promises More Sustainable Apparel

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Sustainability index launches with support from Nike, Walmart, and Levi's

The eco fashion movement got a huge boost last week when the Sustainable Apparel Coalition launched a sustainability tool called the Higg Index, which will help the industry measure the "greenness" of products. The trade group is an alliance of several companies with interests in the apparel industry, including heavyweghts like Nike, Coca-Cola, Walmart, and Levi's. Designed......read more

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