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Road Warriors

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Surface treatment technology combats emissions.

We all know that cars are responsible for more than their fair share of air pollution. What if the very roads that they drive on could clean up pollution before it hits the atmosphere? Sustainable tech company Pureti is on the case. The firm has a plan to treat roadways with a substance that would actually help dissolve auto emissions. The roadway treatment would utilize "naturally-occurring......read more

SHFT Sampler 12-17-10

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Weekly links: Winter cycling, animals face-to-face, the real story behind Chinese wind energy dominance, and more.

Aww, is it "too cold" to ride your bike in the winter? No matter where you are, it ain't as cold as St. Petersburg, Russia, where Adams Carroll rides his Ukrainian beast — made from surplus military tank parts — through the snow. Check Carroll's notes on winter cycling at the Fader. On a one-way path to wind energy dominance, China is steady flouting world trade laws.......read more

U.S. Military vs. Wind Farms

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Renewable energy projects face off against formidable foe.

Renewable energy projects have faced some interesting opposition over the years. Some are opposed by environmentalists have because of threats to endangered species. Others are opposed by ordinary citizens for aesthetic reasons. Now the U.S. military presents a formidable new opponent. The specific menaces targeted by the Armed Forces are wind turbines, the blades of which are indistinguishable......read more

Modeling Corporate Climate Action

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In the face of government paralysis, companies take action on climate change.

It’s easy to get the impression that there is no hope for climate action. Perhaps you’ve heard that the recent DC snowstorms buried any chance to pass a comprehensive energy and climate bill. Or that hacked emails have set the climate movement back a decade. We have a completely ineffectual Senate, a gun-shy EPA, and a dysfunctional global climate community. Our political leadership seems to......read more

Crisis Mismanagement

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Beleagured Toyota president faces the music...sort of.

In Washington Wednesday, embattled Toyota president Akio Toyoda testified to Congress, saying he was "deeply sorry" for the carnage caused by faulty brakes and accelerators in his cars. “We pursued growth over the speed at which we were able to develop our people and our organization, and we should sincerely be mindful of that," Toyoda said, "I regret that this has resulted......read more

Light Touch

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New laser projector from Light Blue Optics transforms any flat surface into a touch screen.

With its newly unveiled Light Touch product, UK company Light Blue Optics envisions a total revolution in the way people interact with personal media. By freeing multimedia content from the confines of the small screen, it has the potential to do just that. Using holographic laser technology, Light Touch is said to transform any flat surface into a touchscreen, making the applications almost......read more

Stricter Smog Limits Proposed

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Factories, power plants and landfills face crackdown with EPA's new ozone proposal.

The LA Times reports today that the Environmental Protection Agency has proposed the nation's strictest-ever smog limits this morning, a move that could put large parts of the country in violation of federal air quality regulations. The EPA proposed allowing a ground-level ozone concentration of between 60 and 70 parts per billion, down from the 75-ppb standard adopted under President George......read more

Will FarmVille save the world?

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Zynga’s massively successful Facebook game proves social media technology could have a major hand to play in the new digital economy.

Seeds of ChangeA few years ago I made a pronouncement on a social media panel that digital goods would redefine the way we do charitable giving online. Needless to say, there were snickers. After all, how could "throwing a beer" at someone or giving someone a "fluffy kitty" for their birthday really amount to anything, especially at a $1 price point? But now, thanks to Zynga,......read more

The Big SHFT: Harrison Dillon, Algae Baron

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Solazyme takes algae-based biofuel applications beyond renewable energy and into cosmetics, plastics, lubricants, and... ice cream?

Ten years ago, when Harrison Dillon and his partners founded Solazyme in a garage in Palo Alto, CA, their goal was to create clean, renewable diesel fuel from algae. And so they did. But it was clear after a couple of years that they needed to find other applications for algae-based biofuel to make their business fly. Today, the San Francisco-based company's technology is being used to......read more

Boylan Pop Tumblers by Green Glass Co.

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Don�t feel guilty about your next cream soda $32.50

Rescued from NYC restaurants, these bottles are kept out of landfills by transforming them into one of a kind glasses....read more

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