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Chickening Out

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How to appease a farm-obsessed six year-old? Pete Wells explains.

We all want our children to be enthusiastic about local, sustainable food, but there are moments when they can get a little too, er, focused on it. For Pete Wells, author of the always great (and too infrequent, in our opinion) Cooking With Dexter column in NYT Mag, that happened when his six year-old started demanding backyard chickens and rooftop beehives. After hiding his copy of "My......read more

SHFT Pops Up in Downtown LA

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Founders Peter Glatzer and Adrian Grenier interviewed in the Huffington Post.

Some nice shine for SHFT in the Huffington Post this week. Comedy writer Nick Kreiss interviewed Adrian Grenier and Peter Glatzer, SHFT's co-founders, discussing our origins, the SHFT Pop-Up Store and Gallery, and much more. NK - Hi guys. Let's start with the basics. What is SHFT? AG - SHFT.com is a website that started basically as a platform for Peter and I to share our appreciation......read more

A SHFT in Conciousness

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SHFT co-founder Peter Glatzer interviewed in Dedicated Follower of Fashion.

Los Angeles style blog Dedicated Follower of Fashion asked us for an interview and we were happy to oblige. Check it out as SHFT co-founder Peter Glatzer discusses what we're all about. Read the interview here....read more

SHFT Sampler 10-22-10

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Weekly links: Prop 23, boats turned into buildings, and why all architecture is becoming green.

SHFT honchos Adrian Grenier and Peter Glatzer spoke to Huff Post about Prop 23. "It's about our future, period," said Peter. "Are oil companies defending their hold on our addiction? Of course they are. They'll do whatever they can to prevent clean tech from growing. That's what Prop 23 is all about." California, stand up! Vote NO on Prop 23. For whatever......read more

HuffPost: Interview with Peter & Adrian

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Anna Almendrala talks to SHFT co-founders about our No on Prop. 23 campaign.

Adrian Grenier (of Entourage) and film producer Peter Glatzer first started collaborating on environmental issues in 2008 when they created the show Alter Eco for Discovery's Planet Green channel. In 2009 they launched the multimedia platform SHFT, a site that curates media, shopping, and resources for an eco-conscious audience. The last time Huffington Post caught up with the eco-activists,......read more

New York Times: SHFT/pureDKNY Pop-Up

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New York pop-up store/gallery covered in NYT's Fashion & Style section.

SHFT.COM, an eco-conscious Web site with a high-profile pedigree (the actor Adrian Grenier and the film producer Peter Glatzer are the founders), is presenting a pop-up gallery in New York in a tie-in with pureDKNY, a scent that is packaged in recyclable glass and features the eco-activist model Angela Lindvall in its ads. ...read more

The Daily Razzler: SHFT/pureDKNY Pop-Up

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Coverage of our NY pop-up store/gallery on The Daily Razzler's Monday Markups.

It was green on Greene this weekend in Soho at the pop-up gallery put on by Adrian Grenier and film producer Peter Glatzer’s eco-focused website SHFT, and pureDKNY—the latest, eco-friendly scent from Donna Karen. The exhibition was focused on sustainable or recycled materials, products for sale as well as over 50 pieces of art on display. The connection between the items being sold and the......read more

MNN: SHFT/Wired Pop Up Store

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Peter and Adrian share their favorite gift greens to give this holiday season.

Adrian Grenier, actor, and Peter Glatzer, producer, helped host the Wired party launching its Manhattan pop-up store, standing by a display of cool green products they'd selected. The co-creators of Alter Eco, the green living show on Discovery's Planet Green, looked delighted to be discussing an hybrid electric bicycle and an LED table lamp made with what looked like foam peanuts but......read more

Ecorazzi: Living the Green Life with Peter and Adrian

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Peter and Adrian talk to Ecorazzi about their new production company "Reconcile Productions"

During a reception at Project Greenhouse at the Sundance Film Festival, we had the pleasure of discussing the future television series The Green Life, with Entourage star Adrian Grenier and his new producing partner Peter Glatzer. After meeting through mutual friends and sharing a passion for spreading awareness on living a “greener” lifestyle, the two have embarked on a new television series......read more

HuffPost: SHFT Gallery Pops Up in LA

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Peter and Adrian walk Nick Kreiss through a sneak preview of SHFT's LA Pop Up Gallery

Moments before the debut party of their new pop-up gallery and shop (mid-day hours through May 26th), Adrian and film producer Peter Glatzer walked me around the gorgeous downtown LA loft and gave me an inside look at what they're all about, and the ways they are supporting sustainable and conscious living through art, music, photography, film, and all around cool shit. Peter and Adrian had......read more

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