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48 results for "pollution"
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The Crying Indian

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Classic 1970s PSA from "Keep America Beautiful" campaign.

If you were around during the '70's, you probably remember this iconic image. There's a beautiful earnestness to this commercial that is summed up with the crying Indian who wasn't, in fact, Native American, but an Italian from central casting. But that doesn't diminish the power of the image he represented to a generation of environmentalists over 30 years ago. The......read more

Swelling Glass Cleans Polluted Water

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Sponge-like glass picks and chooses pollutants from water.

This is the discovery that could put the College of Wooster on the map: glass that swells like a sponge. Put together like a nano-matrix, the new glass can unfold to hold up to eight times its weight. The glass binds with gasoline and other pollutants containing volatile organic compounds but it does not bind with water, so it acts like a “smart” sponge, capable of picking and choosing from......read more

California to Ban Plastic Bags

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Move follows plastic bag prohibitions by several Californian cities.

In a move Governor Arnold Schwarzenegger called a "great victory for the environment," California will become the first US state to ban plastic bags. On Wednesday, state Assembly approved legislation prohibiting pharmacies and grocery, liquor and convenience stores from giving out plastic bags. Under the measure, shoppers who don't bring their own reusable bags to the store will......read more

Adrian Grenier for Oceana

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SHFT co-founder swims with endangered bluefin tuna.

Entourage star and SHFT co-founder Adrian Grenier is working with Oceana to raise awareness about the endangered bluefin tuna. In this newly released, call-to-action TV spot, nicely directed by Klaus Obermeyer from Aero Film, he goes for a swim alongside the massive, fast-swimming fish. For more, be sure to check out some behind the scenes footage of the PSA shot by GQ and Nautica. ...read more

California Bummer

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Statewide plastic bag ban voted down by California lawmakers.

Well, that sucks. The Democratic bill seeking to ban plastic shopping bags across California — a measure we at SHFT adamantly supported — failed in the state Senate late Tuesday night. It would have been the country's first statewide ban, although a few California cities already prohibit their use. With the bill's downfall, the state misses an opportunity to be at the vanguard of a......read more

SHFT Sampler 9-2-10

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Weekly links: Seafood's dirty dozen, Banksy on BP, and 7 ways to recycle denim.

Pier Pressure: From The World's Best Ever, British art prankster Banksy makes a sly comment on the BP oil spill with this “reconditioned dolphin ride with crude oil and a tuna net.” The Dirty Dozen: Mother Jones hips us to the 12 least sustainable seafoods from this year's Smart Seafood Guide, published by Food & Water Watch. The guide takes into account not only health and......read more

How Green are Electric Cars?

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According to a new study, that depends on where you live

In news that will surprise no one who's considered the issue for more than three seconds, a new report from the Union of Concerned Scientists found that electric cars are only as green as the power plants that fuel them. In regions where the electric grid is supplied by cleaner energy sources, such as natural gas, or renewable sources, like wind or solar, driving an electric vehicle produces......read more

Plastic Bag Ban Passed in L.A. County

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County to become the largest government entity in the country to enact a ban.

When the effort to ban plastic bags across California failed this past August, we were bummed. But we also knew that it would open the door for local governments to do what the state legislature could not. Lo and behold, it was announced today that the Los Angeles County Board of Supervisors has stepped up and passed a ban on plastic bags in grocery and convenience stores. Since the ban only......read more

SHFT Sampler 12-3-10

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Weekly links: Obama nixes offshore plans, mercury turns birds gay, and more.

Adorbs alert! Discovery assembled an "awwww"-inspiring slide show of endangered baby animals. Are fixies over? We have no idea, but this bamboo joint from Germany's Arndt Menke-Zumbragel tells us no. Lance Armstrong is down too. The world's most famous cyclist called it a "killer wooden bike" on his Twitter. Can't disagree. Check out those rear forks! ......read more

Coal Case Heads to Supreme Court

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Top court agrees to hear landmark eco lawsuit.

In the absence of government action, citizens are turning to the courts to put controls on the emissions that cause climate change. The U.S. Supreme Court announced this week that it will hear a lawsuit that aims to hold coal-fired power plants accountable for contributing to climate change, a decision that has major implications for the public's right to fight corporate pollution. In the......read more

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