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The Sustainability Generation

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For Millenials, environmental ethics are an everyday thing. Steven Cohen of the Earth Institute discusses what that means for the future

For people born since the mid '80s, environmental consciousness is second nature. And as the Millenial Generation begins to take on a power position in society, the "environment" will assume an even greater role in the politics of the age. That's the central tenet of a recent HuffPo piece by Steven Cohen, Executive Director of the Earth Institute, who further argues that current methods of......read more

Jonathan Franzen: Liking is for Cowards

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Technology is no alternative for love, argues American novelist

Jonathan Franzen is the author of the acclaimed recent novel, "Freedom," and an avid conservationist and bird watcher to boot.  In a weekend op-ed for The New York Times, Franzen takes us on a fascinating exploration that finds unlikely links between consumer technology, love, and environmentalism. [T]he ultimate goal of technology, the telos of techne, is to replace a natural world......read more

Diners Say They'll Pay More for Sustainable Food

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Survey indicates that restaurants are 'drastically underestimating' the importance consumers attach to sustainability

If you serve it, they will come. That's the conclusion drawn from a recent survey asking restaurant-goers if they would be willing to pay a premium for their meal if they knew the restaurant sourced sustainable food and recycled its food waste. The poll of 1,000 people by the Sustainable Restaurant Association (SRA) found more than half would be prepared to pay more for their meal if they knew......read more

Developer NR Investments, which is working to grow a Downtown arts and entertainment district, teamed up this fall with film producer Peter Glatzer and actor/filmmaker Adrian Grenier to curate a showroom in NR’s Filling Station Lofts with art and sustainable furnishings to promote the vision of the pair’s lifestyle platform SHFT.com. This helps push what the developer envisions for......read more

HuffPost: Interview with Peter & Adrian

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Anna Almendrala talks to SHFT co-founders about our No on Prop. 23 campaign.

Adrian Grenier (of Entourage) and film producer Peter Glatzer first started collaborating on environmental issues in 2008 when they created the show Alter Eco for Discovery's Planet Green channel. In 2009 they launched the multimedia platform SHFT, a site that curates media, shopping, and resources for an eco-conscious audience. The last time Huffington Post caught up with the eco-activists,......read more

Papa & Barkley Relief Soak

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Post holiday unwind and rejuvenate $30.00

Made with sea salts imported from Israel and infused with whole plant cannabis flower resin, Releaf Soak is an ideal way to wind down after a long day. Available for delivery or in stores in California, the potion's formulation is 3:1 THC:CBD—or what Papa and Barkley call the "Right Ratio."...read more

Compost Cookie Mix

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From Milk Bar $17.00

Make Milk Bar's famous Compost cookies at home with their salty but sweet and foolproof mix. With chocolate, coffee, butterscotch and oats, all you need to add is butter, an egg and your choice of potato chips or pretzels—or just about anything else you can think up. Each can makes about 12 cookies (or perhaps one giant one?) and all their other flavors—including Blueberry and......read more

11 From '11

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Our favorite SHFT Innovation posts from 2011

Last year may have seen its share of public environmental dissapointments - the defeat of the EPA smog emissions reduction proposal is one that comes to mind - but there were some great innovation stories in 2011.  In both the laboratory and the market place, the private sector was barreling ahead with a ferocious appetite. Lets raise a glass of SHFT House Wine to the inspiring innovations......read more

Art Is Dead. Long Live Compost.

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SHFT Original Series Brooklyn Informed, The Art Of Decay

Andrew Casner, Brooklyn resident and urban gardener, is also an artist. But his workspace isn’t splattered with paint and brushes. Instead, it’s covered in dirt. In this episode of SHFT‘s Brooklyn Informed series, Andrew takes us through his non-traditional artistic process, which involves placing a canvas under a compost pile, then uncovering it a month later to......read more

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