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A BEE'S INVOICE, An Interview with the Director

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Interview with Adrian on the short film he directed (and SHFT produced) about the hidden value of nature.

Two stellar production companies, Vulcan Productions (Paul and Jody Allen's company) and Cinelan (Morgan Spurlock's collective) approached SHFT to create a short film as part of their ambitious series, We the Economy. The project features 20 short films by 20 world-class directors, in an effort to demystify 20 economic concepts. Obviously, we said yes. We proposed a film about the hidden value of......read more

Free The Ugly Produce!

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Business Savvy Millennials Are Tackling Food Waste

 ... One cosmetically challenged vegetable at a time. Ron Clark is no stranger to food waste. After more than 20 years of working to supply fresh produce to California’s food banks, he knows every point along the route from farm to table where produce gets plucked from the human food chain, for cosmetic reasons, and composted, fed to pigs, or buried in a landfill.  Clark was......read more

Owl Beeswax Candles by GreenTree

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100% natural beeswax candles produced by hand in New York's Catskill Mountains $6.00

Based in the Catskill Mountains of central New York state, GreenTree Home Candle produces sculptural candles in 100 percent pure beeswax. This collection pays tribute to the elusive and mystical owl, a global symbol of wisdom and intelligence. The candles are hand-poured in small batches, and finished on-site in the GreenTree studio. Hudson Made has the owl collection in natural and black, in......read more

Boots "Dust"

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Moody track, video from Beyonce's mysterious producer

When Beyoncé dropped her fifth studio album out of nowhere last December, the biggest mystery of the situation was found in the liner notes, where the name "Boots" appears all over the production credits. Eventually it was uncovered that Boots is Jordy Asher, a New York musician/producer signed to Jay-Z's Roc Nation. "Dust" is the first we've heard of him on his own, and it......read more

Dream Lake "Fired Up!"

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Stockholm-based cuo creates self-produced dream pop

In the video for "Fired Up!," a mercurial number from Swedish duo Dream Lake, director Giancarlo Mitidieri captured atmospheric footage at three different locations in Stockholm - not the least of which is the beautiful Skogskyrkogården, the largest cemetery in Sweden. The folks featured on-screen, however, are not the artists, who told us that they wanted to engage the......read more

Bureo Skateboards Lands Investment from Patagonia

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Recycled skateboard startup produces shred sticks from discarded fishing net

Lauren Daley for the Huffington Post: What if you could not only clean the ocean, but turn the pollution you collect into something people want? That's the basic idea behind Bureo Skateboards. They also compensate the fishermen for the fishing net. With the motto "Skateboards for plastic-free oceans," and the slogan "Ride your Footprint," Bureo aims to reduce the amount of sea pollution by......read more

The Scarecrow: A Short Film on Factory Farming

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Amazing animation takes on mass-produced food (also, it's a Chipotle ad)

The animation geniuses from Moonbot Studios score a short film win with "The Scarecrow," an expertly crafted story about the evils of factory farming. Oh, and did we mention it's also a Chipotle ad? Scored by Fiona Apple’s cover of “Pure Imagination” (remember this?), the beautifully haunting video stars a lone scarecrow who experiences the dystopian world of mass produced meat......read more

About

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SHFT is a lifestyle platform founded by film producer Peter Glatzer and actor-filmmaker Adrian Grenier. Our mission is to convey a more sustainable approach to the way we live through film, design, art and food.

It takes a lot to make a movement on the quotidian level.  As filmmakers who are concerned with climate change, we felt that we could bring something creative to express the changes we wanted to see and were, gratefully, starting to observe.  We feel that film, design, art and food are powerful and inspiring ways to convey this narrative.  That SHFT was our particular tool to tell......read more

Red Drops of Life

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A story of the senses told through grape-growers and the wine they produce

In "Red Drops of Life," filmmaker Caspar Diederik takes a trip to southern Italy to uncover Aglianico, a unique grape cultivated on the volcanic soils of the Basilicata region. Part of the StoryTravelers series of tourism videos, Diederik's clip focuses on the stories behind the wine and the region it comes from:  With “Red drops of life” I wanted to visualize the story behind......read more

The Perennial Plate: The Middle Way

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In China, the sustainable food series documents a restaurant owner's plight to promote organic produce

After graduating from an urban university and gaining some experience working in the city, Lifen Yang succumbed to the magnetic pull of her rural homeland near Kumming, in China's Yunnan province. Returning home, she applied her business know-how to launching her own restaurant. Sourcing organic produce from her parents' farm, Yang promotes healthy, sustainable food practices in the area. In "The......read more

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