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Meet the 23-Year Old Who Has Produced No Waste For the Last Two Years

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Collectively sits down with Lauren Singer to discuss her waste-free lifestyle

Lauren Singer, a 23-year-old living in New York City, has produced no trash for the last two years. And by no, we mean none, zilch, zero. What sounds practically impossible is in fact totally doable, and as Lauren explains, the benefits go well beyond helping the environment. The transition to a waste-free lifestyle means she eats better, has more money, and is a happier person for......read more

A BEE'S INVOICE, An Interview with the Director

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Interview with Adrian on the short film he directed (and SHFT produced) about the hidden value of nature.

Two stellar production companies, Vulcan Productions (Paul and Jody Allen's company) and Cinelan (Morgan Spurlock's collective) approached SHFT to create a short film as part of their ambitious series, We the Economy. The project features 20 short films by 20 world-class directors, in an effort to demystify 20 economic concepts. Obviously, we said yes. We proposed a film about the hidden value of......read more

Boots "Dust"

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Moody track, video from Beyonce's mysterious producer

When Beyoncé dropped her fifth studio album out of nowhere last December, the biggest mystery of the situation was found in the liner notes, where the name "Boots" appears all over the production credits. Eventually it was uncovered that Boots is Jordy Asher, a New York musician/producer signed to Jay-Z's Roc Nation. "Dust" is the first we've heard of him on his own, and it......read more

Dream Lake "Fired Up!"

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Stockholm-based cuo creates self-produced dream pop

In the video for "Fired Up!," a mercurial number from Swedish duo Dream Lake, director Giancarlo Mitidieri captured atmospheric footage at three different locations in Stockholm - not the least of which is the beautiful Skogskyrkogården, the largest cemetery in Sweden. The folks featured on-screen, however, are not the artists, who told us that they wanted to engage the......read more

The Scarecrow: A Short Film on Factory Farming

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Amazing animation takes on mass-produced food (also, it's a Chipotle ad)

The animation geniuses from Moonbot Studios score a short film win with "The Scarecrow," an expertly crafted story about the evils of factory farming. Oh, and did we mention it's also a Chipotle ad? Scored by Fiona Apple’s cover of “Pure Imagination” (remember this?), the beautifully haunting video stars a lone scarecrow who experiences the dystopian world of mass produced meat......read more

Red Drops of Life

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A story of the senses told through grape-growers and the wine they produce

In "Red Drops of Life," filmmaker Caspar Diederik takes a trip to southern Italy to uncover Aglianico, a unique grape cultivated on the volcanic soils of the Basilicata region. Part of the StoryTravelers series of tourism videos, Diederik's clip focuses on the stories behind the wine and the region it comes from:  With “Red drops of life” I wanted to visualize the story behind......read more

The Perennial Plate: The Middle Way

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In China, the sustainable food series documents a restaurant owner's plight to promote organic produce

After graduating from an urban university and gaining some experience working in the city, Lifen Yang succumbed to the magnetic pull of her rural homeland near Kumming, in China's Yunnan province. Returning home, she applied her business know-how to launching her own restaurant. Sourcing organic produce from her parents' farm, Yang promotes healthy, sustainable food practices in the area. In "The......read more

Rick Rubin: Music and Spirituality

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The esteemed record producer discusses art and nature in this inspiring video from Nowness

Rick Rubin is near the top of the list of the famous people who like to chill with. The legendary record producer, who famously launched Def Jam with Russell Simmons from his NYU dorm room, is not only one of most important architects in the history of popular music, but also a sage-figure on the path to spiritual enlightenment. In this short film, created by Alison Chernick for Nowness, Rubin......read more

Overview

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Planetary Collective produced a short film documenting astronauts’ life-changing stories of seeing the Earth from the outside – a perspective-altering experience often described as the Overview Effect.

The spark that started SHFT was a simple act of sharing between friends.  Adrian and I would email each other an article on a new sustainable product, a great video or an interesting post.  We would get inspired and excited by these digital gifts.  Adrian sent me a link to OVERVIEW last week and it reminded me of those early emails.  We hope you find it as awesome and humbling......read more

J. Viewz, "About The Sea"

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Woozy track from Brooklyn producer gets animated video courtesy of director Clement Picon

Brooklyn-based producer J. Viewz (aka Jonathan Dagan) is building a nice little portfolio of videos for songs off his Rivers and Homes LP. The first, for the eponymous lead single, featured 300 still frames contributed by fans then animated into an ingenious clip. Now we have a new one for "About The Sea" from director Clement Picon, who has clearly been too busy making cool animations to update......read more

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