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No on Prop. 23

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Stop dirty energy interests from interfering with California's plans for a green economy. Vote NO on Prop. 23.

Four years ago, California passed a clean air law (AB 32) that holds polluters accountable and requires them to reduce air pollution that threatens human health and contributes to climate change. AB 23 has launched California to the forefront of the clean-tech industry, sparking innovation and clean energy businesses that are creating hundreds of thousands of jobs. Now, a coalition of......read more

SHFT Sampler 10-22-10

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Weekly links: Prop 23, boats turned into buildings, and why all architecture is becoming green.

SHFT honchos Adrian Grenier and Peter Glatzer spoke to Huff Post about Prop 23. "It's about our future, period," said Peter. "Are oil companies defending their hold on our addiction? Of course they are. They'll do whatever they can to prevent clean tech from growing. That's what Prop 23 is all about." California, stand up! Vote NO on Prop 23. For whatever......read more

Opportunity Lost

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Don't let dirty oil interfere with California's plans for a green economy. Vote NO on Prop 23.

Passed four years ago, California's landmark clean air law (AB 32) is designed to reduce air pollution that threatens human health and contributes to climate change. The law has launched California to the forefront of the clean-tech industry, sparking innovation and clean energy businesses that are creating hundreds of thousands of jobs. Now, a coalition of out-of-state oil refiners are......read more

Men in Yellow

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Stop corporate polluters from blocking clean energy progress in California. Vote NO on Prop. 23!

California's landmark clean air law (AB 32) is designed to reduce air pollution that threatens human health and contributes to climate change. The law has launched California to the forefront of the clean-tech industry, sparking innovation and clean energy businesses that are creating hundreds of thousands of jobs. Now, a coalition of out-of-state oil refiners are spending millions to push......read more

Don't Mess With CA, Starring David Arquette

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A SHFT-produced PSA, directed by Matthew Cooke for the No on Prop. 23 campaign.

If you've been hanging out on SHFT lately, you probably know that Prop 23 is a dirty bill that Texas oil companies and out of state special interests are funding to reverse California's environmental laws. These dirty enegy companies make the claim that due to the 12.5% unemployment rate in the state, that we should suspend AB 32 until unemployment drops to 5.5% for four quarters in a......read more

Doesn't Matter How You Get There

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Just get there! This Tuesday, vote NO on Prop. 23. A SHFT PSA directed by Jonathan Glatzer.

Our final PSA in the No on Prop. 23 campaign, Doesn't Matter How You Get There, is a poppy light hearted reminder in the old get-out-the-vote spirit. Jonathan Glatzer — who also directed our Men In Yellow spot for this campaign — played with environmentally conscious modes of transportation for Californian's on their way to the polls. The concept came from Jared Ficker, the man......read more

Masks - Vote NO on Prop 23

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Produced by SHFT, directed by Tony McGrath and Randal Kirk.

If you haven't guessed by now, SHFT stands firmly behind killing Prop 23. Even though it's a California measure, the implications of this bill are felt all over the country. It will gut AB 32, the first comprehensive environmental state law that other states are poised to follow and that the federal environmental policy would be based on. So we've produced a series of PSAs and this......read more

Prop. 23 Squashed Out

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California voters present giant middle finger to Texas oil.

California progressives, pat yourselves on the back. Voters in America's most populous state have left no doubt how they feel about Texas oil companies' attempts to dictate their energy future. Proposition 23, the Dirty Energy Prop that we SHFTers have been railing against for the past few weeks, has been defeated by a wide margin. With 97 percent of the votes tallied, over 61 percent......read more

The Food Movement's Watershed Moment

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Why California's Proposition 37 should matter to anyone who cares about food

Over the last twenty-odd years, a new American food economy has emerged, and if you're reading this, there is a pretty good chance you are a part of it. The food shift is exemplified by the resurgence of farmers' markets and the rise of community-supported agriculture and sustainable farming. To date, however, the so-called "food movement" has yet to enter the fray of politics. That will change......read more

Vote YES on Prop 37

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Because we have a right to know what's in our food

Our friend Mia Doi Todd, a singer-songwriter from Los Angeles, put together this little clip urging Californians support Proposition 37. A yes vote on Prop 37 will require that genetically modified foods carry a label. This is the first legislative opportunity for citizens to speak out against the power of Big Food, so Californians that care about the food system (like us) are yelling "YES!" from......read more

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