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Puma's Clever Little Bag

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Sneaker giant ditches the shoebox for a more sustainable alternative.

As part of its footprint reduction project, Puma commissioned Yves Behar of fuseproject to create a new packaging system for Puma shoes. The result is a revolution in showbox design. Using 65% less paper than a traditional shoebox, the "Clever Little Bag" is a cardboard stock frame wrapped in reusable shoe bag. The packaging has no laminated printing, no tissue paper, requies less space......read more

Whatever's Clever

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Clever Little Bag, PUMA's new eco packaging, hits the market.

Sneaker shoppers will be taking home their next pair of PUMAs in something sustainable. The apparel company's new eco-conscious packaging and distribution system, which was unveiled on SHFT last year, will start hitting stores soon. Designed by Yves Behar's fuseproject studio, the so-called "Clever Little Bag" is part of PUMA's footprint reduction strategy. It's claimed that the packaging......read more

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