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WWD: SHFT/pureDKNY Pop-Up

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WWD takes a walk through the eco-friendly art and products at the SHFT/pureDKNY Pop-Up Gallery.

Adrian Grenier of “Entourage” fame headlined the opening Thursday of a pop-up gallery displaying eco-friendly art and other wares at 112 Greene Street in Manhattan. The event, which kicked off the exhibition that runs through Saturday, was put on by DKNY and spotlighted its new environmentally friendly fragrance Pure — and was meant to raise awareness for Shft.com, an organization begun......read more

The Daily Razzler: SHFT/pureDKNY Pop-Up

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Coverage of our NY pop-up store/gallery on The Daily Razzler's Monday Markups.

It was green on Greene this weekend in Soho at the pop-up gallery put on by Adrian Grenier and film producer Peter Glatzer’s eco-focused website SHFT, and pureDKNY—the latest, eco-friendly scent from Donna Karen. The exhibition was focused on sustainable or recycled materials, products for sale as well as over 50 pieces of art on display. The connection between the items being sold and the......read more

HuffPost: SHFT Gallery Pops Up in LA

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Peter and Adrian walk Nick Kreiss through a sneak preview of SHFT's LA Pop Up Gallery

Moments before the debut party of their new pop-up gallery and shop (mid-day hours through May 26th), Adrian and film producer Peter Glatzer walked me around the gorgeous downtown LA loft and gave me an inside look at what they're all about, and the ways they are supporting sustainable and conscious living through art, music, photography, film, and all around cool shit. Peter and Adrian had......read more

Today Show: Grenier Goes Green

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Adrian shares his favorite sustainable products on the Today Show.

During the SHFT/ pureDKNY pop up shop in New York, Adrian got on the Today Show to talk about a few of the SHFT products we had curated into the pop up. ...read more

InStyle Mag: SHFT/pureDKNY Pop Up

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InStyle covers the opening of SHFT/pure DKNY pop up gallery hosted by Peter, Adrian and model (and friend) Angela Lindvall

In New York City, model Angela Lindvall and Adrian Grenier teamed up to host the opening of the pureDKNY and Shft.com pop-up art gallery. The space will showcase eco-friendly products and artwork by artists from around the globe....read more

SHFT @ Wired Recap

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SHFT @ Wired. Take 5.

A couple weeks ago, SHFT descended on New York for another pop-up event with our good friends at Wired. This was our fifth collaboration with the venerable tech magazine, a partnership that began in 2008 when Adrian and Peter curated an eco section of products for a Wired shop. For this one, we were asked to feature our Lighten Up series, so we had The Honey Brothers perform to a packed house. ......read more

SHFT Pop Up with pureDKNY

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Adrian, Peter and Angela break it down.

From the better-late-than-never files, here's some footage from the SHFT popup store/gallery that we presented with pureDKNY in New York late last year. Watch as SHFT honchos Adrian Grenier and Peter Glatzer, along with eco-minded mega-babe Angela Lindvall, give the low-down on the project where art meets commerce in a sustainable frame. Lots more SHFT events like this to come, stay tuned....read more

SHFT Wins Two Webby Awards!

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Video by Ludlow Kinsgley, music by The Good Listeners

We done did it! In dramatic, come-from-behind fashion, SHFT was awarded two Webbys this week. Both were for Best Green Website, one voted on by (some highly intelligent) judges including David Bowie (?!), the other voted on by you, the people. Thank you so much to everyone who voted. We are eternally grateful for your support, not to mention your charm and good looks. Our design compadres......read more

Adrian & Peter on CNN Money

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SHFT Co-Founders interviewed after Webby ceremony

On Monday, SHFT Co-Founders Peter and Adrian attended the Webby Awards ceremony in NYC, accepting both SHFT's Webby award and the People's Voice award for Best Green Website. They kept their speech short and to the point. After the show, the partners sat down with CNN Money to answer a few questions. Watch the video to learn about the impetus behind the brand, some exciting projects in......read more

Sustainable Soiree (music by NewVillager)

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SHFT celebrates its Webby victories in the Hollywood Hills

SHFT threw a little soirée last weekend in celebration of our double Webby win (the awards are next Monday in NYC) and as a thank you to all the people who have lent their support to the SHFT mission. Hosted at the beautiful LEED home of Robert Green and Jill Greenberg, the night featured live music by Ferraby Lionheart and sustainable, farm-to-table catering by Michael Reed of Root......read more

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