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Tom Szaky is the quintessential eco-entrepreneur. While a freshman at Princeton, Szaky founded a company that recycles garbage into plant fertilizer, then packages it in discarded soda bottles. Fast forward five years, and TerraCycle Plant Food is available in every Home Depot, Target, Wal-Mart, and more than 3000 other locations. Today, TerraCycle is finding new uses for trash, creating products......read more
Brooklyn Informed, our new web series, profiles real people pursuing the practice of sustainability in BK, a breeding ground for greening activity. The series jumps off with an episode on water, going deep with artist Mary Jordan and entrepreneur Sean Meenan on their respective water conservation projects in the borough. ...read more
The latest food rage that's sweeping the nation is taking place underground. Clandestine dinners are one-off events held at secret locations, where in-the-know guests rub elbows with like-minded diners. Next week, Stag Dining Group, Cocktail Lab, and FAIR. Spirits team up with SHFT at Sundance (in conjunction with Ford and W Residences Hollywood) to bring a shared......read more
Al Gore's An Inconvenient Truth introduced a lot of people to the problems presented by climate change. Now, Carbon Nation looks to open people's eyes to the possibilities of a low carbon economy. Directed by Peter Byck, the long awaited movie visits with a cast of creative characters -- including West Texas wind farmer Cliff Etheridge, green jobs innovator Van Jones, and Virgin CEO Richard......read more
A collaboration between LACMA and Fallen Fruit, Eat LACMA is a year-long investigation into food, art, culture and politics. The idea of the project is to promote a greater sense of community and culture by re-invigorating the relationship between people and food. It also seeks to highlight the idea of sustainability and bring it to the widest group of people possible. We showed up with cameras......read more
Our final PSA in the No on Prop. 23 campaign, Doesn't Matter How You Get There, is a poppy light hearted reminder in the old get-out-the-vote spirit. Jonathan Glatzer — who also directed our Men In Yellow spot for this campaign — played with environmentally conscious modes of transportation for Californian's on their way to the polls. The concept came from Jared Ficker,......read more
If you haven't guessed by now, SHFT stands firmly behind killing Prop 23. Even though it's a California measure, the implications of this bill are felt all over the country. It will gut AB 32, the first comprehensive environmental state law that other states are poised to follow and that the federal environmental policy would be based on. So we've produced a series of PSAs and this......read more
If you've been hanging out on SHFT lately, you probably know that Prop 23 is a dirty bill that Texas oil companies and out of state special interests are funding to reverse California's environmental laws. These dirty enegy companies make the claim that due to the 12.5% unemployment rate in the state, that we should suspend AB 32 until unemployment drops to 5.5% for four quarters in a......read more
Entourage star and SHFT co-founder Adrian Grenier is working with Oceana to raise awareness about the endangered bluefin tuna. In this newly released, call-to-action TV spot, nicely directed by Klaus Obermeyer from Aero Film, he goes for a swim alongside the massive, fast-swimming fish. For more, be sure to check out some behind the scenes footage of the PSA shot by GQ and Nautica. ...read more
Dave Matthews Band has been touring for many years and, due in large part to the efforts of bassist Stefan Lessard, they've been approaching it with one eye on the road and one eye on the planet. On several fronts, sustainable systems have been put in place: organic food, water stations, sustainably made merchandising, all while engaging fans in the process. The eco-village gives out free samples......read more
