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Sustainable Soiree (music by NewVillager)

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SHFT celebrates its Webby victories in the Hollywood Hills

SHFT threw a little soirée last weekend in celebration of our double Webby win (the awards are next Monday in NYC) and as a thank you to all the people who have lent their support to the SHFT mission. Hosted at the beautiful LEED home of Robert Green and Jill Greenberg, the night featured live music by Ferraby Lionheart and sustainable, farm-to-table catering by Michael Reed of Root......read more

Wired Store Opening

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SHFT co-founders Adrian and Peter at the WIRED store last year.

After producing their first season of ALTER ECO for Discovery's Planet Green, SHFT co-founders Peter and Adrian curated an eco section of WIRED magazine's holiday store, a tradition that's continued through today. Alongside Lauren Gropper, green deswign guru and SHFT partner, they've merchandised green sections in three WIRED pop up stores to date. ...read more

SHFT.com

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Welcome to SHFT.

Founded by film producer Peter Glatzer, actor-filmmaker Adrian Grenier, and sustainable design expert Lauren Gropper, SHFT is a collective of like-minded poeple putting together culturally relevant sustainable ideas, products, materials and information. We are made possible by a Founding Partnership with Stonyfield Farm and our first original series, LIGHTEN UP, following bands as they lighten......read more

Lighten Up: Gary Hirshberg of Stonyfield Farm

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A word from the man who supports green music tours and our partner in LIGHTEN UP.

Gary Hirshberg, CE-Yo of Stonyfield Farm and a former climatoligist, has long been an inspiration for us at SHFT. In addition to being a leader in the sustainable business community – showing other companies how sustainable practices not only help the environment, but also help the bottom line of the company – Gary shares the idea of spreading the eco message through cultural means......read more

Brooklyn Informed: Brooklyn Flea

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Shopping sustainably at one of the world's greatest flea markets.

We love us a good flea market, and not only because of all the cool objects and their stories, but also because thrifting is a sustainable way to buy things. Call it conscious consumption. In this episode of Brooklyn Informed, we pay a visit to one of our favorite shopping spots, the Brooklyn Flea, which The New York Times calls "One of the great urban experiences in New York." With its......read more

SHFT Pop Up with pureDKNY

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Adrian, Peter and Angela break it down.

From the better-late-than-never files, here's some footage from the SHFT popup store/gallery that we presented with pureDKNY in New York late last year. Watch as SHFT honchos Adrian Grenier and Peter Glatzer, along with eco-minded mega-babe Angela Lindvall, give the low-down on the project where art meets commerce in a sustainable frame. Lots more SHFT events like this to come, stay tuned....read more

SHFT Wins Two Webby Awards!

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Video by Ludlow Kinsgley, music by The Good Listeners

We done did it! In dramatic, come-from-behind fashion, SHFT was awarded two Webbys this week. Both were for Best Green Website, one voted on by (some highly intelligent) judges including David Bowie (?!), the other voted on by you, the people. Thank you so much to everyone who voted. We are eternally grateful for your support, not to mention your charm and good looks. Our design compadres......read more

SHFT presents 'no strangers' at the Annenberg Space for Photography

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Meet some of the photographers behind the epic group show at LA's Annenberg Space

"Within a generation or two, fully half of humanity's accumulated wisdom and knowledge will be sacrificed upon the alter of progress," says Wade Davis, curatorial advisor of no strangers: ancient wisdom in a modern world and one of the world's most influential advocates of indigenous cultures. The group exhibition at the Annenberg Space for Photography is a celebration the extraordinary......read more

EARTH TO PARIS

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A Message From SHFT & Vulcan Productions

The UN Foundation invited us to be a collaborating partner for Earth To Paris, a summit to take place in conjunction with the COP21 climate talks. We decided to collaborate with Black Powder Works to create this PSA focussing on the next generation and the future they deserve. Please spread it around. Generously....read more

Gary Hirshberg, CE-YO, Stonyfield Farm

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And now, a word from our sponsor.

What began 26 years ago as an organic farming school funded by yogurt sales is now a $320 million company supporting 1,400 organic farms across the USA. Stonyfield Farm co-founder Gary Hirshberg explains himself....read more

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