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Alter Eco: Arbor Skateboards

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Santa Monica skate company brings sustainability to the streets

A tuned-in skate shop owner in Santa Monica boils down the basic tenets of the SHFT philosophy - that we need to bring sustainability to culturally relevant places. And that today's youth will gravitate towards green living when it's presented to them in the context of what they do in their every day lives. We think he's right, and Arbor Skateboards nails it on both counts....read more

Bureo Skateboards: Nets to Decks

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Sustainable startup makes skateboards from old fishing nets

Bureo, the recycled skateboard startup that recently landed an investment from Patagonia, has shared this short clip, "Nets to Decks," outlining their approach to sustainable manufacturing. The company designs and makes skateboards in Chile through an initiative they launched called "Net Positiva" -- Chile's first-ever nationwide fishnet collection and recycling program. The system provides......read more

Burn It Down

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Watch Arbor Skateboards' insane downhill video starring James Kelly

Longboarders are the red-headed stepchildren of the skate world. Often disparaged, almost never respected, the longboard enthusiast is barely a step above the rollerblader on the action sports hierarchy. If you're one of the types who holds that opinion, take a few moments to watch this clip and prepare to have your mind changed. The video, a promo for Arbor's new James Kelly Pro model, stars the......read more

Arbor Skateboards: James Kelly, Unbound

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Top pro returns to Southern California to ride his home hills

Our bros at Arbor Skateboards in Venice Beach have released an excellent new video that promptly took up a position on Vimeo's list of Staff Picks. The clip finds team rider James Kelly back in Southern California after a demanding year on the downhill circuit. Back on his favorite hills, Kelly lets loose for the love of the sport: What's captured here is James completely unbound; a freeride......read more

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