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Gary Hirshberg, CE-YO, Stonyfield Farm

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And now, a word from our sponsor.

What began 26 years ago as an organic farming school funded by yogurt sales is now a $320 million company supporting 1,400 organic farms across the USA. Stonyfield Farm co-founder Gary Hirshberg explains himself....read more

Lighten Up: Gary Hirshberg of Stonyfield Farm

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A word from the man who supports green music tours and our partner in LIGHTEN UP.

Gary Hirshberg, CE-Yo of Stonyfield Farm and a former climatoligist, has long been an inspiration for us at SHFT. In addition to being a leader in the sustainable business community – showing other companies how sustainable practices not only help the environment, but also help the bottom line of the company – Gary shares the idea of spreading the eco message through cultural means......read more

Lighten Up: Brazilian Girls

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Eco-awareness comes naturally for a band with a global sound.

Described by Variety as "the only dance band that matters," Brazilian Girls (actually three guys and a girl, none of whom is Brazilian) have an eclectic, multilingual sound that fuses electro, samba, salsa, reggae and jazz. With such a global approach to music, it comes as no surprise that the New York City quartet is keenly aware of the impact their shows have on the planet. SHFT's Lighten Up......read more

Lighten Up: The Honey Brothers, Part 2

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Brooklyn folk-rockers discover green touring ain't all that hard.

When the Honey Brothers took their new wave folk sound to the road, they made a commitment to minimize their tour's impact on the planet. Traveling in a biodiesel Sprinter van, the bandmates hit up local farmers' markets for grub and LEED-certified hotels for shelter. In this episode of Lighten Up, made possible by the good people at Stonyfield Farm, the Brooklyn five-piece inform us that touring......read more

SHFT @ Wired Recap

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SHFT @ Wired. Take 5.

A couple weeks ago, SHFT descended on New York for another pop-up event with our good friends at Wired. This was our fifth collaboration with the venerable tech magazine, a partnership that began in 2008 when Adrian and Peter curated an eco section of products for a Wired shop. For this one, we were asked to feature our Lighten Up series, so we had The Honey Brothers perform to a packed house. ......read more

Lighten Up: Edward Sharpe & The Magnetic Zeros

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Waiting for their tour bus, the band considers a more conscious approach to taking their show on the road.

The past year was an explosive one for Edward Sharpe & The Magnetic Zeros, the Los Angeles ten-piece outfit whose 2009 debut album 'Up From Below' was a runaway hit. The band has been touring pretty much constantly since the record hit the streets, and they're getting a taste of success. At the same time, they're seeing first hand the kind of waste that accompanies a road tour if no steps are......read more

Lighten Up: Dave Matthews Band

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DMB was an early adopter of green touring. In this episode of Lighten Up, SHFT checks out the band's sustainable ways.

Dave Matthews Band has been touring for many years and, due in large part to the efforts of bassist Stefan Lessard, they've been approaching it with one eye on the road and one eye on the planet. On several fronts, sustainable systems have been put in place: organic food, water stations, sustainably made merchandising, all while engaging fans in the process. The eco-village gives out free samples......read more

Hemp House

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Handy website helps consumers find out what farm their dairy products come from.

Do you know where your yogurt came from? That cheese in your sandwich? The milk in your cereal.? If you said, "A cow," you're quite right, but where do you know where the cow lives and works? At whereismymilkfrom.com, you can enter the code on the the packaging of dairy product and instantly find out what farm it came from. A welcome tool for all you conscientious dairy consumers.......read more

Billy Ray's Farm

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A modern dairy tale.

The small town of Oxford, Mississippi has played a disproportionately big part in American literature, having been home to a bunch of big-name authors, from William Faulker to John Grisham to Larry Brown. The title essay of Brown's final book, "Billy Ray's Farm," discusses his son's quest to become a cattleman. Now, six years after his father's death, the story is......read more

SHFT Sampler 7-1-10

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Essential links for your Memorial Day weekend.

The EU, which says it will meet 20% of its energy needs from renewable sources by 2020, gets set to switch on solar power in the Sahara Desert. Vertical agriculture takes off: 11 "farmscrapers" that build on the success of living walls and mobile gardens. A fake oil spill was staged at the Tate in London, as BP protestors railed against the unholy alliance between oil companies and......read more

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